Jamie Gutfreund is a globally recognized leader and marketing pro with a 20+ year track record. Throughout her career, she has helped brands anticipate cultural and technological shifts and act on them; not just talk about them. As the creator economy has become a business imperative, Jamie has been at the forefront with developing creator marketing initiatives at Hasbro and MGA Entertainment. As Chief Growth Officer, she played a vital role in establishing Whalar as a globally recognized creator economy agency working with Google, Microsoft, Zappos, Spotify, the NFL, and Amazon. Under her leadership, Whalar became AdWeek's Creator Agency of the Year, AdAge's A-List, and one of Fast Company’s Most Innovative Companies. Jamie launched the first Creator Academy with Logitech, established the inaugural Creator Council for the AdCouncil, and hosted the "Everything is Better with Creators" podcast. Jamie thrives in new spaces, exemplified by creating one of the first branded ROBLOX games. She spearheaded the restructuring of marketplace & DTC e-commerce businesses for Hasbro and MGA, resulting in a 6x increase in conversion rates. And she invented a virtual influencer for TikTok. Jamie began her career with Microsoft, where she produced original content and secured revenue from brands venturing into digital advertising for the first time. At Creative Artists Agency, she built a consulting practice with a focus on millennial and Gen Z audiences. As a dynamic public speaker, Jamie participates in events such as Cannes Lions, The Future of Storytelling, Google's Think Retail conference, CES, the Milken Conference, and Dreamforce (Salesforce). Her thought leadership includes publications like Advertising Age, Adweek, Fast Company, The New York Times, Forbes, and the Wall Street Journal. Jamie was named one of Forbes “50 Most Entrepreneurial CMOs” and as one of Campaign Magazine’s 40 over 40. Jamie is passionate about turning data-driven marketing into inspiring insights that unlock the potential of consumer engagement within the Creator Economy. A must-have for today’s most innovative brands and marketers.