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Jamie Gutfreund

PartnerCreator Vision Partners

Los Angeles, CA

Member Since April 2023

Skills

Consumer Insights
Online Marketing
Group Presentations

About

Jamie Gutfreund is a globally recognized leader and marketing pro with a 20+ year track record. Throughout her career, she has helped brands anticipate cultural and technological shifts and act on them; not just talk about them. As the creator economy has become a business imperative, Jamie has been at the forefront with developing creator marketing initiatives at Hasbro and MGA Entertainment. As Chief Growth Officer, she played a vital role in establishing Whalar as a globally recognized creator economy agency working with Google, Microsoft, Zappos, Spotify, the NFL, and Amazon. Under her leadership, Whalar became AdWeek's Creator Agency of the Year, AdAge's A-List, and one of Fast Company’s Most Innovative Companies. Jamie launched the first Creator Academy with Logitech, established the inaugural Creator Council for the AdCouncil, and hosted the "Everything is Better with Creators" podcast. Jamie thrives in new spaces, exemplified by creating one of the first branded ROBLOX games. She spearheaded the restructuring of marketplace & DTC e-commerce businesses for Hasbro and MGA, resulting in a 6x increase in conversion rates. And she invented a virtual influencer for TikTok. Jamie began her career with Microsoft, where she produced original content and secured revenue from brands venturing into digital advertising for the first time. At Creative Artists Agency, she built a consulting practice with a focus on millennial and Gen Z audiences. As a dynamic public speaker, Jamie participates in events such as Cannes Lions, The Future of Storytelling, Google's Think Retail conference, CES, the Milken Conference, and Dreamforce (Salesforce). Her thought leadership includes publications like Advertising Age, Adweek, Fast Company, The New York Times, Forbes, and the Wall Street Journal. Jamie was named one of Forbes “50 Most Entrepreneurial CMOs” and as one of Campaign Magazine’s 40 over 40. Jamie is passionate about turning data-driven marketing into inspiring insights that unlock the potential of consumer engagement within the Creator Economy. A must-have for today’s most innovative brands and marketers.

Published content

Blame Blue's Clues: The power of audience participation

article

In a world where audiences demand to be more than just spectators, marketers who understand the art of participation are the ones shaping the future.

A wake-up call: Why bank robber Willie Sutton may have important lessons for modern media executives

article

Media and marketing executives can no longer afford to overlook the profound impact of creator-generated content on mainstream media.

Everybody’s talking about the creator economy, but few are doing it right

article

As momentum builds, it's crucial for brands and marketers to recognize that effective creator marketing is more than just a trend—it's a strategic approach.

Company details

Creator Vision Partners

Company bio

We bridge the gap between the PRACTICE and the PROMISE of the creator economy. Creator Vision Partners is an innovative consultancy that jumpstarts and accelerates creator marketing for brands, agencies and creators. We promise to make it easy so you can enjoy the full benefits of working with creators.

Industry

Marketing & advertising

Area of focus

Influencer Marketing
Creative Solutions
Marketing

Company size

2 - 10