Jason Cottrell

Member Since 2021

Jason Cottrell

Founder & CEO


Toronto, Canada Area

An intrepid thought leader and futurist, I’m forever enthralled by the future of technology and the evolving relationship between people and robotic automation. I spend my time clarifying, exploring, and illuminating the pathway for corporations and leaders who want to feel confident in their ability to bridge the present with the future. I can still remember my first technology-induced “goosebumps moment”: sliding a floppy disk into an IBM 486 and printing clipart on a classic dot matrix printer on continuous paper complete with tear-away margins. Looking back now it was about as basic a tech experience as you could get. But I. Was. Hooked. These days I'm focused on how experiences will evolve, brands will be defined, and work will be conducted when everything around us is connected. You'll see me trying everything from connected coffee mugs to smart glasses. (I'm a walking Consumer Electronics Show.) I see a future where our interactions with the connected world around us will not only evolve, but these experiences will become adaptive: self-learning, self-healing and eventually self-generating. My team has grown used to me showing up with a few crazy looking attachments on internal team video calls every now and then, but what we do is fun – and a laughing team is a happy team. If I was to sum myself up into one succinct TL;DR it would probably say something like this: I love to dive deep into the unknown and help others do the same, especially when they want to see the future, but don't want to see it alone.


November 7th, 2022

Who owns the metaverse?

This new supply chain is unlike anything we’ve seen before, not only because of the ambiguous boundary between the physical and virtual worlds, but also because of the questions of ownership and governance. 

July 28th, 2022

Integrating the metaverse into omnichannel retail

The relationship between physical and digital commerce hasn’t always been smooth, but we’ve seen a paradigm shift emphasizing the importance of bridging the physical and digital realms. 

July 25th, 2022

Here's how to connect corporate growth with social responsibility

14 ways business leaders are improving their efforts to walk the talk.

June 16th, 2022

Making sense of the metaverse

By its very nature, the metaverse is a limitless space, and brands and retailers are scrambling to adopt the new technology—even while trying to understand its business applications and true potential.



Orium is North America’s leading composable commerce consultancy and system integrator. We help ambitious commerce and retail brands execute, innovate, and transform more quickly, enabling them to deliver engaging customer experiences and scale their brands across channels through careful curation of MACH technologies.


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