Member Since 2021
Jason Cottrell
Orium
Toronto, Canada Area
An intrepid thought leader and futurist, I’m forever enthralled by the future of technology and the evolving relationship between people and robotic automation. I spend my time clarifying, exploring, and illuminating the pathway for corporations and leaders who want to feel confident in their ability to bridge the present with the future. I can still remember my first technology-induced “goosebumps moment”: sliding a floppy disk into an IBM 486 and printing clipart on a classic dot matrix printer on continuous paper complete with tear-away margins. Looking back now it was about as basic a tech experience as you could get. But I. Was. Hooked. These days I'm focused on how experiences will evolve, brands will be defined, and work will be conducted when everything around us is connected. You'll see me trying everything from connected coffee mugs to smart glasses. (I'm a walking Consumer Electronics Show.) I see a future where our interactions with the connected world around us will not only evolve, but these experiences will become adaptive: self-learning, self-healing and eventually self-generating. My team has grown used to me showing up with a few crazy looking attachments on internal team video calls every now and then, but what we do is fun – and a laughing team is a happy team. If I was to sum myself up into one succinct TL;DR it would probably say something like this: I love to dive deep into the unknown and help others do the same, especially when they want to see the future, but don't want to see it alone.
RECENT CONTENT
November 7th, 2022
Who owns the metaverse?
This new supply chain is unlike anything we’ve seen before, not only because of the ambiguous boundary between the physical and virtual worlds, but also because of the questions of ownership and governance.
July 28th, 2022
Integrating the metaverse into omnichannel retail
The relationship between physical and digital commerce hasn’t always been smooth, but we’ve seen a paradigm shift emphasizing the importance of bridging the physical and digital realms.
July 25th, 2022
Here's how to connect corporate growth with social responsibility
14 ways business leaders are improving their efforts to walk the talk.
June 16th, 2022
Making sense of the metaverse
By its very nature, the metaverse is a limitless space, and brands and retailers are scrambling to adopt the new technology—even while trying to understand its business applications and true potential.
May 4th, 2022
Here's how to navigate a seamless brand marketing presence
15 leaders weigh in on meeting consumers where they live.
January 13th, 2022
Avoid the post-holiday blues with these 16 positivity strategies
If you want to keep morale high and avoid a slump after the holidays, here's how to encourage positivity and cheer among your team.
December 7th, 2021
Anonymity and the rise of consumer intent data
Intent data acts as a kind of bat signal, cutting through the darkness.
October 8th, 2021
Cookies or crumbs? A closer look at cookie alternatives
What matters most is setting the right foundations before the tried-and-true methods of data gathering change.
August 9th, 2021
A future without cookies
Ultimately, the sweeping changes to cookie policies and implementations mean that businesses will need to rely more on first-party cookies for data.
July 28th, 2021
Struggling with impostor syndrome? 16 effective ways to combat it
Feeling like you don’t belong in the position you’ve achieved in your professional life can have a negative impact on your mental and emotional well-being, but there are ways to boost your confidence in your intrinsic abilities and qualifications.
July 6th, 2021
12 metrics to measure the effectiveness of your company's customer relations
To achieve lasting success, company owners and leaders must learn how to establish long-term relationships with customers.
May 28th, 2021
15 tips to encourage vigorous (but respectful) workplace debates
Debate in the workplace is essential to collecting and considering diverse opinions, but it must be done respectfully.
May 13th, 2021
Analyze the ROI of your marketing efforts with these 11 smart strategies
You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.
May 12th, 2021
10 leaders share how non-tech companies can prepare for the 'automation revolution'
The future of automation is already here, and it's having an impact far beyond the tech industry.
COMPANY INFO
Orium
Orium is North America’s leading composable commerce consultancy and system integrator. We help ambitious commerce and retail brands execute, innovate, and transform more quickly, enabling them to deliver engaging customer experiences and scale their brands across channels through careful curation of MACH technologies.
AREA OF FOCUS
- Software Engineering
- UX Design
- E-Commerce Platforms
INDUSTRY
Technology