Jason Ferrell

As a leader of Capital One’s Experience Design team, Jason is accountable for envisioning and crafting the end-to-end credit card and bank journeys for consumer, small business and commercial customers, as well as internal associates. Overseeing several hundred designers, Jason mentors and guides his diverse team of UX & UI designers, strategists, researchers, content strategists, and more. With most of his career and background in the financial services sector, Jason’s wealth of expertise has always carried a common purpose – to represent the human perspective in decision making. And thanks to deliberate, strategic partnerships, Jason has influenced, accelerated, and continued growth across his team. Thanks to his multi-disciplinary collaboration, human-centered design, and application of dynamic, real-time technology, Jason has delivered all-new digital touchpoints that align bottom-line business results and exceptional customer experience. Jason holds a Master’s degree in Decision Sciences from Virginia Commonwealth University. He resides in Richmond, Va., with his husband, Matt; their twin daughters, Addie and Nellie; and their dog, Jordy.