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Jeff Morrison's avatarPerson

Jeff Morrison

Vice President | Strategic SolutionsMedical Leverage, a communications company

Raleigh, NC

Member Since September 2022

Skills

Content Strategy
Creative Strategy
Branding

About

I have spent the last 20+ years in healthcare. I have a passion for great content. Content that is noticed, engaged with, and remembered. Additionally, I enjoy taking complex information and making it easy for the audience.

Published content

Are you thinking about launching your own business?

expert panel

19 factors for employees to keep in mind before they leave their day jobs for entrepreneurship.  If you've always wanted to launch your own business and you're thinking that now is the time, slow down a bit to ensure you're making the right moves that will put you strategically ahead in the long run when it comes to laying out your future company's success and where you see yourself and team years from now.  In today's volatile marketplace, nothing is secure, and when you've been working at a corporation for a long time, you've gotten used to receiving certain perks and a support system that will disappear once you're out on your own. That's why conditioning a new mindset is just as important as getting your financial house in order before you jump ship. Here, 19 experts from Fast Company Executive Board each offer their advice to help leaders who've decided to fly solo anyhow and make a better transition from the corporate world to entrepreneurship without missing a beat.

15 ways to stand up and out on the issues your brand is backing

expert panel

Transparency paired with a consistent message on your company vision and values goes a long way in building brand awareness and trust. When it comes to building community and laying the foundation for creating long-term customer and stakeholder relationships that you can count on, it's important to let people know where you stand on current issues to maintain genuine transparency and real authenticity. Below, 15 experts of Fast Company Executive Board each share one factor for leaders to consider if they want their brand to become known for its community activism—beyond the products and services it provides.

14 tips to lower the risks of launching a successful business

expert panel

Apply these steps to get (and keep) your company off the ground. There is a traditional assumption that if a business is still around—and thriving—after its first five years in the marketplace, then chances are the leadership and team are bound to see their company survive to take further strides. Now, in the new norm, with a global economy that is constantly changing and a digital culture to keep up with, business owners must work double time if they want their products or services to remain relevant in the public eye and gain the attention of potential new clients and customers.  If your company is still fresh out of the gate and looking for smart strategies to keep growing, tapping into the experience of successful entrepreneurs is a big help. Below, 14 experts from Fast Company Executive Board each offer one tip to help startup owners find ways to mitigate risk as they work to grow their businesses.

Is your elevator pitch moving you forward or holding you back?

expert panel

16 tips to showcase your business potential and achievements in minutes. Whether you are new to the business—trying to make a name for yourself—or a seasoned professional who wants to pivot your approach to share a new concept in the industry, networking opportunities may come and go, so they are essential and can be exciting at every point in your career. However, attending these types of events can also be intimidating or cause social anxiety if you are an introvert or extrovert who has not prepared properly to present yourself—and what you have to offer—to others.  The experts at Fast Company Executive Board realize how important it is to make the most of your time at these types of events. If you want to make a good impression this time around, here, they each share one way for business professionals to create the best networking elevator pitch to get your career or a new venture off the ground effectively.

How well do you handle professional and personal rejections?

expert panel

20 tips to overcome life's challenges and move ahead. No matter what type of career path you choose to follow in life, it's essential to develop tough skin and a positive, healthy mindset about your talents, goals, and purpose. Whether it's a new job opportunity, a promotion, or a business deal you're looking to close, it's normal to face plenty of rejections and hearing a lot of "nos" before you get to the yeses.  Talking through your frustrations with a trusted mentor or reading about inspirational success stories and how others have been able to overcome difficult setbacks in business and life, will remind you that failure can also be a pathway to success. Here, 20 Fast Company Executive Board members each offer one tip for aspiring career professionals who need a little motivation to keep going despite rejections.

18 ways to find balance in your remote work life—every day

expert panel

Don't let your physical or mental health go by the wayside. Landing a remote career opportunity with a great company may seem like the ideal solution to help busy employees navigate their current circumstances, especially for those in need of additional resources to balance a job that they truly love with caregiving responsibilities or other challenges they may be facing at home. However,  it's more than essential to make the most of what a true work-life balance should look like when the lines begin to blur. Based on their own remote work experiences, 18 Fast Company Executive Board members offer their top suggestions for promoting the best physical and mental health possible while working remotely. To keep moving and stay engaged with others, try the following.

Company details

Medical Leverage, a communications company

Company bio

Medical Leverage is a medical communications company that helps our clients communicate with the medical and patient communities. We have a client mindset and focus on delivering the highest level of service at all times.

Industry

Marketing & advertising

Area of focus

Brand Marketing
Content
Pharmaceutical

Company size

11 - 50