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Jeffery Keilholtz

SVP MarketingBroadway Licensing Global

New York, NY

Member Since December 2023

Skills

Business Strategy
Go to Marketing Strategy
Executive Leadership

About

Industry-recognized and visionary executive leading growth at one of the worlds fastest-growing entertainment companies; Broadway Licensing Global. Distinguished for spearheading transformative seven and eight-figure deals, managing multi-million dollar budgets, and forging global partnerships with marquee clients. Driven by a relentless passion for marketing innovation and development with a proven track record in leading top-tier teams to create unparalleled experiences that resonate with diverse audiences. Adept at ensuring alignment with organizational goals, facilitating streamlined operations and leveraging a data to make insightful decisions. Thrilled to be navigating the ever-evolving intersection of content, creativity and marketing strategy that redefine the future of entertainment through compelling storytelling and narratives. 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲𝘀 Harry Potter & the Cursed Child: Led the successful go-to-market execution across three continents for the largest title acquisition in Broadway history, while sucessfully generating 4.57 Billion impressions. SmartTV Channel: Launched the "Broadway on Demand" SmartTV channel, reaching 50M+ homes, contributing to the company's digital expansion. Broadway Master Class: Executive produced the Emmy Award-nominated series, showcasing robust innovation and excellence in content creation. Historic Growth: Led historic sales growth within an industry decimated due to the COVID-19.

Published content

16 ways to create engaging advertising and attract new customers

expert panel

Here's how to grow your audience with effective advertising. In today's tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating which purchases make the most sense to invest in right now as they continue to hope for brighter days ahead.  Here, 16 Fast Company Executive Board members each share one idea to help company leaders and their teams create more engaging advertising and think outside the box so that more potential customers will be interested in spending their hard-earned money on their products or services.

Media momentum: Transform a lean go-to-market plan into billionfold impact

article

Five strategic maneuvers to elevate your campaign into the limelight.

15 ways to develop a healthier mindset in the workplace

expert panel

Remember that there is light at the end of the journey. There are ups and downs along every business journey, and you won't always see eye to eye with everyone sitting at the table. However, keeping an open mind being willing to take suggestions, and fostering a team dynamic that promotes inclusiveness, giving each team member a voice is a chance to boost team morale and support, especially when the company is facing challenges. Below, 15 experts from Fast Company Executive Board each provide one strategy to help leaders develop a healthy growth mindset that will enable them (and their teams) to embrace challenges and find solutions to their business or client's problems.

20 innovative ways companies can contribute to their communities

expert panel

Modern companies should think beyond traditional philanthropic efforts and find ways to make a real difference for the people they serve. As consumers become more focused on brands that practice corporate social responsibility, more and more companies are finding impactful ways to make a positive mark on their local communities. Forward-thinking businesses are spearheading work programs, offering financial assistance, and nurturing entrepreneurial talents in their neighborhoods. Here, Fast Company Executive Board members discuss the strategies companies can adopt to contribute to their local communities in an impactful way. Follow their recommendations to create a lasting and meaningful change in your community beyond your bottom line.

Company details

Broadway Licensing Global

Company bio

Broadway Licensing Global and its family of imprints (Broadway Licensing, Dramatists Play Service, Playscripts, and Stageworks) is the global leader in theatrical licensing and distribution. The iconic works represented epitomize the greatest collection of authors, composers, lyricists, and underlying rights holders across the globe including Arthur Miller, Tennessee Williams, Lynn Nottage, Alan Menken, Stephen King, the Bee Gees, The Beatles, and Harry Potter Theatrical Productions. The Broadway Licensing Global collection of titles represents an astonishing 40 Tony Award® and 49 Pulitzer Prize-winning works. The company leverages its team’s expertise in licensing, theatrical production, theatre education, and content creation to diversify, strengthen, and rapidly expand its portfolio into new sectors and markets. Founded in 2017, Broadway Licensing has quickly scaled and, as of 2022, the company represents 8 of the Top 10 most produced plays in professional theatres and 9 of the Top 10 most produced plays in High Schools. In 2020, Broadway Licensing Global launched the Emmy Award® nominated streaming platform Broadway On Demand, offering exclusive theatrical content, interactive events, and original programming. Additionally, Stageworks Productions, the original live stage content creation arm dedicated to the development of innovative, theatrical intellectual properties has developed several world premiere musicals which have been produced in over 90 countries. In all, the combined force of the Broadway Licensing Global family of imprints continues to grow, with a singular goal to make everyone in the world a theatre person. At Broadway Licensing Global, we value diversity and believe our differences are what make us special. We continuously strive to be a culture of belonging for all team members, with the aim to create an environment where everyone can bring their authentic selves to work.

Industry

Media & entertainment

Area of focus

Media and Entertainment

Company size

51 - 200