Jessica Thorpe

Member Since 2021

Jessica Thorpe

Co-founder & President

gen.video

Massachusetts

Media-industry veteran with deep understanding of the evolving interactions between consumers and brands.


SKILLS

  • Digital Marketing
  • Social Media
  • Digital Strategy

RECENT CONTENT

June 28th, 2022

Whitelisting at scale in influencer marketing campaigns

Platforms like Meta and Instagram will take your money and spend it regardless of whether or not you are optimizing results. It is up to the marketer to check the right boxes and turn the right keys. 

April 11th, 2022

TikTok’s decision to test 10-minute videos: Good or bad?

It will be interesting to see if TikTok can really make a dent in YouTube's stranglehold of the long-form video content market.

March 21st, 2022

How C-level leaders keep up with the latest in technologies

10 ways to maintain relevance in an ever-changing digital work environment.

February 10th, 2022

Are micro- or macro-influencers best for your brand campaign?

While micro-influencers may not be the best option for scaling sales for mass-market products, they certainly have their place in a well-organized influencer marketing strategy.


COMPANY INFO

gen.video

gen.video is the leading influencer platform helping brands educate customers about their products while driving Commerce outcomes with powerful video. gen.video is a trusted partner of F500 Brands & Retailers for over 10 years, and provides turn-key services to identify, monitor, syndicate and track success of all digital/social activations. We believe in the power of social proof and its ability to educate, inspire and guide customers on making the right purchase. Our proprietary, data-driven approach to influencer marketing produces highly persuasive videos proven to lift sales on eRetail.


AREA OF FOCUS

  • Digital Marketing
  • Affiliate Marketing
  • Content Marketing

INDUSTRY

Marketing & advertising