Member Since 2021
Jessica Thorpe
gen.video
Massachusetts
Media-industry veteran with deep understanding of the evolving interactions between consumers and brands.
SKILLS
- Digital Marketing
- Social Media
- Digital Strategy
RECENT CONTENT
May 15th, 2023
The ‘why’ and ‘how’ behind the evolution of influencer marketing measurement
A look at how the measurement of influencer campaigns across social media platforms has developed over recent years, and why those shifts are happening.
January 31st, 2023
Everything you need to know about paying influencers
Thinking of building your brand using influencer marketing? Here's everything you need to know about paying them.
December 7th, 2022
8 reasons why shoppable video may boost a company's brand awareness
Sales and marketing teams are following this rising trend to elevate consumer interest in the products and services they have to offer.
November 18th, 2022
13 elements that are key to enhancing a company's digital growth
Evaluating the potential for improvement on these core online-business components is essential to elevating a virtual organization.
September 19th, 2022
How influencers can help your business in times of high inflation
Companies can use influencers to build better brand communication to targeted demographics in order to create a community that trusts their product, making them more likely to buy even as prices increase.
June 28th, 2022
Whitelisting at scale in influencer marketing campaigns
Platforms like Meta and Instagram will take your money and spend it regardless of whether or not you are optimizing results. It is up to the marketer to check the right boxes and turn the right keys.
April 11th, 2022
TikTok’s decision to test 10-minute videos: Good or bad?
It will be interesting to see if TikTok can really make a dent in YouTube's stranglehold of the long-form video content market.
March 21st, 2022
How C-level leaders keep up with the latest in technologies
10 ways to maintain relevance in an ever-changing digital work environment.
February 10th, 2022
Are micro- or macro-influencers best for your brand campaign?
While micro-influencers may not be the best option for scaling sales for mass-market products, they certainly have their place in a well-organized influencer marketing strategy.
December 14th, 2021
How online grocers can be successful during the holiday season
Grocery brands that can augment in-store sales with an effective online strategy will be the most successful this holiday season.
November 3rd, 2021
15 ways e-commerce businesses can thrive in the ‘off-season’
The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.
October 27th, 2021
14 low-cost ways to get good publicity for your business
Don't let a limited budget stop you from promoting your new business.
October 5th, 2021
Social commerce: Trends and keys to success
People have more choices than ever when it comes to their video content.
September 29th, 2021
14 effective ways to use livestreaming to build a community around your brand
The growing popularity of livestreamed video content can give businesses a great new way to connect with customers.
September 17th, 2021
16 effective ways to praise your team for their great work
If you want your praise to make a positive impact on your team, you have to be consistent, and you need to spread it around.
August 2nd, 2021
15 ways to close the “credibility gap” with potential clients or customers
You’ve caught the attention of a new prospect—now you need to convince them you can really deliver what you’re promising.
July 22nd, 2021
16 ways businesses can "humanize" their brands (no matter what they sell)
Today’s consumers want to engage with the human beings behind a brand, not faceless corporations.
July 19th, 2021
14 factors of consumer psychology every business leader should understand
A basic understanding of consumer psychology can help you drive trust, connections, and ultimately, sales.
COMPANY INFO
gen.video
gen.video is the leading influencer platform helping brands educate customers about their products while driving Commerce outcomes with powerful video. gen.video is a trusted partner of F500 Brands & Retailers for over 10 years, and provides turn-key services to identify, monitor, syndicate and track success of all digital/social activations. We believe in the power of social proof and its ability to educate, inspire and guide customers on making the right purchase. Our proprietary, data-driven approach to influencer marketing produces highly persuasive videos proven to lift sales on eRetail.
AREA OF FOCUS
- Digital Marketing
- Affiliate Marketing
- Content Marketing
INDUSTRY
Marketing & advertising