Member Since 2021
Media-industry veteran with deep understanding of the evolving interactions between consumers and brands.
A look at how the measurement of influencer campaigns across social media platforms has developed over recent years, and why those shifts are happening.
Thinking of building your brand using influencer marketing? Here's everything you need to know about paying them.
Sales and marketing teams are following this rising trend to elevate consumer interest in the products and services they have to offer.
Evaluating the potential for improvement on these core online-business components is essential to elevating a virtual organization.
Companies can use influencers to build better brand communication to targeted demographics in order to create a community that trusts their product, making them more likely to buy even as prices increase.
Platforms like Meta and Instagram will take your money and spend it regardless of whether or not you are optimizing results. It is up to the marketer to check the right boxes and turn the right keys.
It will be interesting to see if TikTok can really make a dent in YouTube's stranglehold of the long-form video content market.
10 ways to maintain relevance in an ever-changing digital work environment.
While micro-influencers may not be the best option for scaling sales for mass-market products, they certainly have their place in a well-organized influencer marketing strategy.
Grocery brands that can augment in-store sales with an effective online strategy will be the most successful this holiday season.
The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.
Don't let a limited budget stop you from promoting your new business.
People have more choices than ever when it comes to their video content.
The growing popularity of livestreamed video content can give businesses a great new way to connect with customers.
If you want your praise to make a positive impact on your team, you have to be consistent, and you need to spread it around.
You’ve caught the attention of a new prospect—now you need to convince them you can really deliver what you’re promising.
Today’s consumers want to engage with the human beings behind a brand, not faceless corporations.
A basic understanding of consumer psychology can help you drive trust, connections, and ultimately, sales.
gen.video is the leading influencer platform helping brands educate customers about their products while driving Commerce outcomes with powerful video. gen.video is a trusted partner of F500 Brands & Retailers for over 10 years, and provides turn-key services to identify, monitor, syndicate and track success of all digital/social activations. We believe in the power of social proof and its ability to educate, inspire and guide customers on making the right purchase. Our proprietary, data-driven approach to influencer marketing produces highly persuasive videos proven to lift sales on eRetail.
Marketing & advertising