Jessica Thorpe

Member Since 2021

Jessica Thorpe

Co-founder & President

gen.video

Massachusetts

Media-industry veteran with deep understanding of the evolving interactions between consumers and brands.


SKILLS

  • Digital Marketing
  • Social Media
  • Digital Strategy

RECENT CONTENT

December 7th, 2022

8 reasons why shoppable video may boost a company's brand awareness 

Sales and marketing teams are following this rising trend to elevate consumer interest in the products and services they have to offer. 

November 18th, 2022

13 elements that are key to enhancing a company's digital growth

Evaluating the potential for improvement on these core online-business components is essential to elevating a virtual organization.

September 19th, 2022

How influencers can help your business in times of high inflation

Companies can use influencers to build better brand communication to targeted demographics in order to create a community that trusts their product, making them more likely to buy even as prices increase. 

June 28th, 2022

Whitelisting at scale in influencer marketing campaigns

Platforms like Meta and Instagram will take your money and spend it regardless of whether or not you are optimizing results. It is up to the marketer to check the right boxes and turn the right keys. 


COMPANY INFO

gen.video

gen.video is the leading influencer platform helping brands educate customers about their products while driving Commerce outcomes with powerful video. gen.video is a trusted partner of F500 Brands & Retailers for over 10 years, and provides turn-key services to identify, monitor, syndicate and track success of all digital/social activations. We believe in the power of social proof and its ability to educate, inspire and guide customers on making the right purchase. Our proprietary, data-driven approach to influencer marketing produces highly persuasive videos proven to lift sales on eRetail.


AREA OF FOCUS

  • Digital Marketing
  • Affiliate Marketing
  • Content Marketing

INDUSTRY

Marketing & advertising