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Jillian Mastroianni

Chief Marketing OfficerTANK Worldwide

New York, NY

Member Since September 2022

Skills

Social Media
Marketing
Social Media Marketing

About

I am a global client services and growth leader with a proven track record for driving business and building highly effective teams. Ranging across financial services, telecom, alcohol, herbal supplements, consumer healthcare, restaurants, frozen food and government, I have experience in building brands for fast-moving start-ups to driving growth for global iconic brands. I've led award-winning global teams at major agencies headquartered in New York. This experience combined with my passion for championing creativity, integration, and business development make me a unique global business executive with endless ambition.

Published content

16 leaders discuss what inspires them to stay hopeful in business

expert panel

At the end of the day, here's what truly matters to some of today's top executives and entrepreneurs. As a business leader responsible for guiding others in today's unpredictable marketplace, at times, it is crucial to step away so you can take a breath, recharge your batteries, and come back to the table with a renewed perspective, especially when it comes to finding better solutions to handle a challenging situation or satisfy a client. Doing so can also help you strategize your next move and unlock your creative mindset.  To boost employee morale and foster a more supportive working environment, managers should encourage their colleagues and the entire staff to do the same. We asked 16 experts from Fast Company Executive Board to share their biggest non-business inspirations that keep them hopeful and focused with their heads in the game.

Boost your team's motivation with these 15 strategies

expert panel

Apply these tips to your company culture starting from the top down. If the business is in a slump it's important for team leaders to foster positive team morale to help their staff members remain focused on the big picture and their common goals. But it also begins with the attitude of the company's own leadership. So be the change you want to see.  No one person, team, or company is expected to be at the top of their game or feel energized about a project or goal 24/7. That's why experts from Fast Company Executive Board are advising department managers to implement these tried and true methods when times are tough, business is uncertain, and colleagues are feeling stuck or uninspired creatively.

14 tips companies need to consider before going fully remote

expert panel

If you're trading in your brick-and-mortar space in favor of a digital office environment, business leaders are weighing in on some important points before you jump ship. As hybrid-remote work options continue to rise, some employers may be thinking that now is the time to transition to a permanent remote business. Whether it's to save on unnecessary real estate spending, continued health safety, or ability to expand your talent acquisition and client base globally, you'll need to be strategic about how your company plans to move ahead without missing a beat.  Below, 14 Fast Company Executive Board members discuss essential details that every leader should take into account when transitioning from a traditional on-site company to an entire remote establishment.

Company details

TANK Worldwide

Company bio

TANK Worldwide is a borderless creative agency and member of the WPP network and part of Grey Group. TANK WW specializes as change agents helping brands to apply craft and storytelling to shed light to topics that can positively impact human lives. The agency serves several major national and international brands, including Volvo Cars, Pfizer, Abbott Nutrition, GSK and Western Digital. For more information about TANK WW, visit tankww.com or follow us on Instagram (@tankworldwide).

Industry

Marketing & advertising

Area of focus

Creative campaigns
Advertising
Purpose Driven Marketing

Company size

201 - 500

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