Member Since April 2023
Jim Wilson has spent 20-plus years in executive management with a track record of success in launching, scaling, and transforming businesses in media, content, and technology. His cross-industry experience spans advertising (TV, Connected TV, out of home), gaming, video, and music. He has extensive board, public company, corporate development, and transaction experience. Jim is currently the CEO of Talon US, an out of home (OOH) advertising services, technology and data solutions leader and a division of London-based, private equity backed Talon Global. Under Jim’s leadership, Talon America has achieved accelerated growth through key national, regional, and local agency and client partnerships. In 2021, Talon America acquired Buntin Out-of-Home media expanding its client base and creating a streamlined investment and campaign execution hub. He is also currently Chairman of Board of AMI Entertainment Network, the leading in venue and out of home music and video solutions and advertising company in more than 20,000 locations in the US and UK and owned by The Gores Group. In 2016, Jim founded Premion, a leading streaming television advertising platform and joint venture between TEGNA and Gray Television. As its President and CEO, he quickly scaled Premion to be the market leader in delivering premium CTV advertising for national and local brands and emerged as the industry thought leader for local and regional CTV. He also spearheaded the initiative inside both TEGNA and Gray to combine TV and CTV revenue efforts and led the investment in MadHive, a CTV data and technology company and demand side platform. Prior to Premion, he was COO of TouchTunes, an OOH digital music and advertising company with a reach of 60,000-plus local venues in the US and UK. He devised and delivered an upgraded consumer experience and a mobile app that expanded the audience and jumpstarted per location music revenue. He also launched Attract Media, the in-venue screen-based content and advertising business. TouchTunes was sold to Searchlight in 2016. As CEO/Board Member at Atari, he directed the successful turnaround of the U.S. public company, shifting from a retailer to a digital publisher. He was promoted to CEO of the public French parent company and led the global restructuring and sale to Alden Global in 2013. He also directed the sale of Cryptic Studios to Perfect World in China and Game One Television to Viacom in France. Earlier in his career, Jim founded the games business at Universal Studios that delivered numerous global billion dollar plus hit games before being named as Global Head of Development for Vivendi Universal Games, post-merger. He also held general manager and senior content and marketing roles at Universal Studios, Sony Wonder and Disney. In those roles, he directly launched and managed top global entertainment brands. Jim has held board positions at Talon US, AMI Entertainment Network, Digital Placed Advertising Association, Premion, Poster Plan (Ireland), Atari, SA (France), Game One Television (France) and The Entertainment Software Association. He is President of the board at The Gateway School and a Trustee at The Allen-Stevenson School. Jim is a graduate of Loyola University and Harvard Business School.
I believe OOH is now poised to win over more marketers as an essential channel to engage audiences in the experience economy for the way forward.
Talon is a pioneering independently owned, global Out of Home agency with offices in the UK, US, Ireland, Germany, UAE and Singapore. We provide our clients with world class service, technology, and collaboration to create exceptional OOH campaigns that deliver measurable results. In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 230 people located in key cities across the globe. Out of Home is changing fast, and Talon is at the forefront of that change. Re-imagining the possibilities of what outdoor can be, and doing it on a global scale. We help clients get the best out of the OOH environment, by combining independence with a collaborative approach. We promote open and transparent working relationships between many of the world’s leading agencies, advertisers and media owners. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – championing OOH as a medium that is highly effective, creative, sustainable, and measurable for our clients.