Joel Landau

Member Since 2021

Joel Landau


The Allure Group

New York City Area

Joel Landau is the Chairman and Founder of The Allure Group, a New York-based healthcare group of nursing homes. Joel Landau is a healthcare entrepreneur dedicated to revolutionizing the way treatment is delivered to patients. An innovator with a special passion for elder care, his track record of improved outcomes for patients has allowed him to build The Allure Group, a network of cost-effective, accessible nursing homes. Joel Landau’s drive to raise the standard of care extends to his entrepreneurial pursuits, where he works to fund growing healthcare companies with the same priorities. Motivated by a strong sense of civic duty, Joel Landau contributes his expertise to a number of public interest boards, organizations, and community groups working to develop more humane and affordable health systems. Deeply troubled by the systemic inadequacies he encountered while caring for his ailing grandfather, Joel Landau set out to rethink the way elder care is delivered. In 2012, he co-founded The Allure Group to pioneer this new approach. Joel Landau and his partners acquired failing nursing homes and implemented a management model that focused on supporting patients in a positive lifestyle as a crucial component of care. His innovations, such as integrating short-term rehabilitation and long-term nursing care in a single location, reducing hospital transport fees and the risk of infection, helped turn once crumbling facilities into thriving communities that sustain close to 100% occupancy. Today, Allure operates over 1,400 beds in the New York City area. Joel Landau’s commitment to innovation goes beyond his own company. In 2014, he co-founded the firm Pinta Capital Partners, which invests in growing healthcare businesses that serve disabled and elderly clients. Joel Landau’s firm is guided by the principles of increasing access to healthcare, improving patient quality of life, and providing more cost-effective care. Through Pinta Capital Partners, Joel Landau has been able to encourage companies that share his vision and values to spark lasting change in the healthcare space.


May 12th, 2022

How AI can increase healthcare organizations’ efficiency and reduce burnout

AI-powered systems like natural language processing can be used to detect the crucial elements in unstructured data, transforming it into structured data that can be used to streamline a patient’s care journey and improve outcomes.

April 1st, 2022

Blockchain’s growing impact on healthcare

Blockchain can help deal with issues like interoperability, a matter that is of the utmost importance in the healthcare sector.

February 28th, 2022

The pluses and minuses of AI in healthcare

It is expected that, in 2022, artificial intelligence and machine learning will continue to impact healthcare in a multitude of ways.

January 14th, 2022

Why femtech is becoming increasingly prominent

Many believe femtech draws attention to an aspect of healthcare that has been ignored for too long.


The Allure Group

The Allure Group is a premier healthcare organization founded by Joel Landau and providing the utmost care to our patients. With a focus on innovation, comfort, and rehabilitation, Allure works closely with hospitals to enhance clinical services and reduce readmission rates. The Allure Group’s unique approach to community care provides one-of-a-kind services and spaces based on cultural needs. Founded in 2011, The Allure Group began, as many companies do, as a solution to a problem. When caring for his elderly grandfather, CEO Joel Landau noticed deficiencies in New York City’s eldercare field: specifically, a lack in resources needed by residents to live happy, comfortable lives.


Corporate leadership