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John Bernero

Chief Operations OfficerM3 Design

Austin, TX

Member Since May 2022


Product Development
Research and Development
Design Strategy


John is the COO of M3 Design, a strategic product development firm based in Austin, TX. At M3, John has led ongoing programs for strategic clients such as Stryker, DJO Surgical, Argon Medical, and many others. Before joining M3 Design, John worked at Amedica and Sulzer Orthopedics, leading R&D teams and development projects for spine, knee, shoulder, and hip implants and instrumentation. John has a Biomedical Engineering degree from Northwestern University and holds multiple patents. In addition, he has presented at national and regional conferences and written on various product development topics. John is a driven leader and individual contributor during research, conceptual, detail development, and post-market launch support. He has a strong history of growing talent and teams, setting strategic directions and establishing processes. He regularly competes in BBQ competitions across the country in his spare time, and his colleagues are always very grateful for the leftovers and homebrewed beer he frequently brings into the office.

Published content

20 ways business professionals handle loss in an uncertain marketplace

expert panel

Now is the time to: reflect and pivot boldly toward your continued career growth and success. It's natural to be anxious or overwhelmed about a recent setback that you or your company may be experiencing in today's fluctuating economy. However, once you assess where things went wrong, you must dust yourself off, and make any necessary improvements (from lessons learned) that will help you stay on track, and set you up to be ready for the brighter days ahead.   At some point in their career, everyone faces some type of hardship—whether it's overcoming a job loss or not making the deal stick with a highly regarded potential client. In times like these, it's even more important to stay connected with trusted mentors and colleagues as you reflect on ways to improve your brand (personal and professional). We asked 20 Fast Company Executive Board members to each share their tips to encourage business professionals not to panic or give up on their short- and long-term goals no matter what marketplace analysts are reporting.

12 tips to strengthen cross company communication 

expert panel

Implement these methods to distribute newsworthy information, solidify manager-team engagement, and build a culture of trust. When you're responsible for leading a company, whether small or large, it's necessary to find a cohesive way to deliver the internal high points and low points through effective communications, and timing is everything to maintain employee loyalty.  In addition, leaders should learn to utilize multiple platforms for their staff members to engage in, based on their comfort level, once they receive the information. This approach enables managers to separate news that is "nice to know" from the "absolutely must know" right now. Below, 12 experts from Fast Company Executive Board share their best practices to prevent executives from missing the moment.

11 best practices to boost brand influence on social media, each day

expert panel

Try these tips to nurture current B2B or B2C relationships and attract new ones. For more than a decade, social media has quickly emerged as one of the most dynamic ways for companies to connect with their clients and address their concerns in real time.  Not only are marketing teams utilizing their ability to showcase the brand's latest products and services, other business leaders are leaning in to make themselves visible as a trusted thought leadership source in uncertain times. Below, 11 experts from Fast Company Executive Board discuss their strategies to help managers elevate their communication tactics by expanding their audience on some of their highest-performing social media channels.

To develop truly innovative products, transform your culture in three key areas


To keep your company at the forefront of your industry, it’s time to invest in a culture of ingenuity and innovation.

11 ways to elevate a ho-hum product or service

expert panel

Here's how to build brand ambassadors, no matter what you're selling. Getting your clients to stay on board while trying to attract a few more good ones, is never an easy task—whether you're trying to push an item that is older, dull, and irrelevant in the changing marketplace or promoting something you just launched. However, before you entertain the thought of removing a low-performing product or service from your company's portfolio altogether, experts from Fast Company Executive Board are here to advise leaders on their best strategies to put a fresh spin on your offerings that are sure to re-engage and excite a growing customer base. This promotes brand loyalty centered on your company's  mission statement and purpose.

Does your sales team prioritize people or business transactions?

expert panel

Here's how to humanize the funnel conversion rate and win at relationship building.  Whether you are a seasoned business owner or just starting out in the market, it's important to realize that if you want your company to grow and have relevant longevity, you need to put the needs of potential and current customers first. It's not always about making a quick buck on the next sale or convincing your current clients to sign up for add-on products and services in the rush of the moment. Sometimes it's more appropriate to sit back and continue to get to know them even better. Figure out how best to find a solution that is the right fit for the client and not all about promoting how much your company can do for them. To help you begin an alternative approach to doing business and become more successful at retaining customers who may be willing to provide positive bonus referrals, 15 Fast Company Executive Board members chime in to share their best practices.

Company details

M3 Design

Company bio

Founded in 1996, M3 Design is a product development firm specializing in design, engineering, strategy and brand. M3 is a team of highly strategic designers and engineers who work together to create products that inspire the future of healthcare, lifestyle and workplace brands. We believe that product development is a tool to solve a business objective and we deliver exceptional product offerings and experiences for our global clients. Through our collaborative, stakeholder-centered design process, we challenge convention to set our clients up to be industry leaders in innovation.


Creative design

Area of focus

Product Design
Industrial Design
UX Design

Company size

11 - 50