John Bernero

expert panel

It takes team effort and accountability to cross the finish line together. Setting quarterly goals is necessary to get your company over the finish line year after year, but what's the point of setting goals if you lose track of those objectives? Developing a strategy and check-in process that holds everyone accountable is essential to keep your team on the same page and ensure they have the resources they need to perform their specific responsibilities. To help managers and their employees forge a better path for moving the business ahead, 14 Fast Company Executive Board members each offer a strategy that has helped them obtain the results they were looking for and why it can work for your team as well. 

expert panel

Now is the time to: reflect and pivot boldly toward your continued career growth and success. It's natural to be anxious or overwhelmed about a recent setback that you or your company may be experiencing in today's fluctuating economy. However, once you assess where things went wrong, you must dust yourself off, and make any necessary improvements (from lessons learned) that will help you stay on track, and set you up to be ready for the brighter days ahead.   At some point in their career, everyone faces some type of hardship—whether it's overcoming a job loss or not making the deal stick with a highly regarded potential client. In times like these, it's even more important to stay connected with trusted mentors and colleagues as you reflect on ways to improve your brand (personal and professional). We asked 20 Fast Company Executive Board members to each share their tips to encourage business professionals not to panic or give up on their short- and long-term goals no matter what marketplace analysts are reporting.

expert panel

Implement these methods to distribute newsworthy information, solidify manager-team engagement, and build a culture of trust. When you're responsible for leading a company, whether small or large, it's necessary to find a cohesive way to deliver the internal high points and low points through effective communications, and timing is everything to maintain employee loyalty.  In addition, leaders should learn to utilize multiple platforms for their staff members to engage in, based on their comfort level, once they receive the information. This approach enables managers to separate news that is "nice to know" from the "absolutely must know" right now. Below, 12 experts from Fast Company Executive Board share their best practices to prevent executives from missing the moment.

expert panel

Try these tips to nurture current B2B or B2C relationships and attract new ones. For more than a decade, social media has quickly emerged as one of the most dynamic ways for companies to connect with their clients and address their concerns in real time.  Not only are marketing teams utilizing their ability to showcase the brand's latest products and services, other business leaders are leaning in to make themselves visible as a trusted thought leadership source in uncertain times. Below, 11 experts from Fast Company Executive Board discuss their strategies to help managers elevate their communication tactics by expanding their audience on some of their highest-performing social media channels.

article

To keep your company at the forefront of your industry, it’s time to invest in a culture of ingenuity and innovation.

expert panel

Here's how to build brand ambassadors, no matter what you're selling. Getting your clients to stay on board while trying to attract a few more good ones, is never an easy task—whether you're trying to push an item that is older, dull, and irrelevant in the changing marketplace or promoting something you just launched. However, before you entertain the thought of removing a low-performing product or service from your company's portfolio altogether, experts from Fast Company Executive Board are here to advise leaders on their best strategies to put a fresh spin on your offerings that are sure to re-engage and excite a growing customer base. This promotes brand loyalty centered on your company's  mission statement and purpose.