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John Hood's avatarPerson

John Hood

SVP of MarketingLandmark Recovery

Nashville, TN

Skills

Digital Marketing
Innovation
Creative Problem Solving

About

John Hood is an innovative marketing alchemist with a passion for driving revenue and growth. Currently the Senior Vice President of Marketing for Landmark Recovery, he's passionate about helping companies grow and building high-performing marketing teams. He has held previous marketing positions at Express Courier International, Nissan, and American Hometown Media.

Published content

Integrate SEO with traditional advertising for complete world domination (or at least better ROI)

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Combining traditional and SEO-based advertising is the key to reaching consumers where they’re at, no matter what stage of the buying process.

SEO and content: How businesses can strike a balance

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To succeed in today's market, SEO and content teams should join forces to devise a robust marketing plan that ensures the achievement of business objectives.

Building strength through accepting defeat: The value of learning from failure

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The best companies are the ones that can take failure in stride and grow from it.

Does traditional media still have marketing value in a digital-first world?

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As video and audio continue to perform exceptionally well in advertising, traditional marketing is still more than capable of making an impact.

What happens to SEO when the algorithm changes?

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It’s a great time to evaluate whether and how you can lean into a human-centric approach to your digital strategy.

Creating advertising gold: How to become a marketing alchemist

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You can create gold when you’ve aligned all of the pieces—your ad creative, your consumer and competitor research, and your paid media—and mixed them in the most compelling way to deliver your message.

Company details

Landmark Recovery

Company bio

Landmark Recovery exists to assist each patient in the development of a lifestyle that is permanently free from all mind and mood-altering substances and that promotes the patient’s well-being across mind, body, and spirit. We strive to achieve this vision by building strong, ethically-grounded relationships between each employee and each patient. These relationships outlast the treatment program and continue to serve the patient as long as necessary post-discharge.

Industry

Corporate leadership

Area of focus

Hospital
Health Care

Company size

201 - 500

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