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Jon Hutson

Co-founder and Managing DirectorBrand Culture Company, LLC

Atlanta, GA

Member Since December 2022


Brand Development
Marketing Strategy
Brand Management


Jon is a pioneer in wedding the disciplines of strategic branding, culture development and interdisciplinary design united in Shared Purpose. From the time he had the prescience to purchase the domain “” back in the last Millennium, Jon cultivated the idea of forming a new kind of agency that integrates brand and organizational development to help give customers a reason to buy and employees a reason to believe. Specialties: Strategic Positioning, Customer and Employee Experience Strategy, Product and Corporate Name Development, Branding and Corporate Identity, Interactive User Experience, Event and Exhibit Production, Galvanized Corporate Culture, Leadership and Organizational Development and Employee Engagement.

Published content

Seven meaningful ways leaders can cultivate a sense of belonging

expert panel

I'm passionate about all things growth hacking, leadership development, and inclusion—so much so that I created a conference, developed a game, and wrote a book about the root of it all: growing deeply human connections.  So, what does it take to build a company culture that fosters those types of connections? We all know there's merit to in-person interaction, but paying for office space and asking your team to commute every day may not be the answer. Instead, the same money that some leaders may put toward rent can be used for team kickoffs, company retreats, and interpersonal events. These activities are far more thoughtful and effective in building personal relationships, connections, and a sense of belonging. The key is to make any team gathering intentional, which ultimately ends up being more productive—and less expensive.  To help other leaders cultivate a sense of belonging, I asked members Fast Company Executive Board Company Culture, an online community that I lead, for their top culture-building tips.   

Is swag dead?


Is swag dead?

Apr 24, 2023

Moving beyond the old mindset of disposable swag is critical to establishing your company as a forward-looking changemaker committed to building a better world.

You can't teach taste


The truth is that taste has a major impact on how brands are perceived, how they operate, and whether or not they successfully differentiate from and rise above competitors.

Why brands should consider the power of connection through shared song


Songs can be a powerful way to establish and celebrate the shared identity that makes your brand strong.

Company details

Brand Culture Company, LLC

Company bio

Working across industries and borders, we ́ve seen too many leadership teams start branding, marketing and culture-building projects that end up delivering nothing more than colorful designs and noble-sounding purpose statements.


Marketing & advertising

Area of focus

Brand Development
Culture Building
Revenue Growth

Company size

11 - 50

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