Co-founder and Managing DirectorBrand Culture Company, LLC
Member Since December 2022
Jon is a pioneer in wedding the disciplines of strategic branding, culture development and interdisciplinary design united in Shared Purpose. From the time he had the prescience to purchase the domain “BrandCulture.com” back in the last Millennium, Jon cultivated the idea of forming a new kind of agency that integrates brand and organizational development to help give customers a reason to buy and employees a reason to believe. Specialties: Strategic Positioning, Customer and Employee Experience Strategy, Product and Corporate Name Development, Branding and Corporate Identity, Interactive User Experience, Event and Exhibit Production, Galvanized Corporate Culture, Leadership and Organizational Development and Employee Engagement.
I'm passionate about all things growth hacking, leadership development, and inclusion—so much so that I created a conference, developed a game, and wrote a book about the root of it all: growing deeply human connections. So, what does it take to build a company culture that fosters those types of connections? We all know there's merit to in-person interaction, but paying for office space and asking your team to commute every day may not be the answer. Instead, the same money that some leaders may put toward rent can be used for team kickoffs, company retreats, and interpersonal events. These activities are far more thoughtful and effective in building personal relationships, connections, and a sense of belonging. The key is to make any team gathering intentional, which ultimately ends up being more productive—and less expensive. To help other leaders cultivate a sense of belonging, I asked members Fast Company Executive Board Company Culture, an online community that I lead, for their top culture-building tips.
Songs can be a powerful way to establish and celebrate the shared identity that makes your brand strong.
Brand Culture Company, LLC
Working across industries and borders, we ́ve seen too many leadership teams start branding, marketing and culture-building projects that end up delivering nothing more than colorful designs and noble-sounding purpose statements.