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Implement these methods to distribute newsworthy information, solidify manager-team engagement, and build a culture of trust. When you're responsible for leading a company, whether small or large, it's necessary to find a cohesive way to deliver the internal high points and low points through effective communications, and timing is everything to maintain employee loyalty.  In addition, leaders should learn to utilize multiple platforms for their staff members to engage in, based on their comfort level, once they receive the information. This approach enables managers to separate news that is "nice to know" from the "absolutely must know" right now. Below, 12 experts from Fast Company Executive Board share their best practices to prevent executives from missing the moment.

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Try these tips to nurture current B2B or B2C relationships and attract new ones. For more than a decade, social media has quickly emerged as one of the most dynamic ways for companies to connect with their clients and address their concerns in real time.  Not only are marketing teams utilizing their ability to showcase the brand's latest products and services, other business leaders are leaning in to make themselves visible as a trusted thought leadership source in uncertain times. Below, 11 experts from Fast Company Executive Board discuss their strategies to help managers elevate their communication tactics by expanding their audience on some of their highest-performing social media channels.

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Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers.  To establish a winning brand that has true purpose, make your company's mission personal not only to yourself but your entire team. So stand firm on the core values of your business and surround yourself with the right stakeholders who are willing to champion your brand and help execute its goals. If you're authentically passionate about providing products and services that can solve your clients' problems, your credibility as a reliable establishment in the field will continue to grow.  Below are 15 Fast Company Executive Board members to share their ideas and increase your influence in the marketplace. 

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Utilize these strategies to win over the job candidate you have your hopes on. In the fall of 2022, it's still a candidate's market. Leading employers must bring their A-game to the table if they want to compete successfully for the best talent around. But it's more than just offering to pay a higher salary or simply throwing in a few superficial perks.  And while it's true that a start-up brand may have a tougher time attracting new hires, with limited resources, compared to larger establishments in the industry, that doesn't always result in a missed opportunity to secure the right person to fill the department's needs. Now more than ever, creating a healthy, flexible, and inclusive work atmosphere is one place they can begin to build the process of developing a unique and compelling appeal in the workplace.  Here are 12 ideas, courtesy of Fast Company Executive Board experts, to keep your company on a potential employee's shortlist.

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It's all about functionality and getting customers excited about engaging in a new experience. A recent report indicates that the demand for business apps in America is still on the rise. But creating a successful platform is not as easy as it looks.  If you have an idea for a new app that has the potential to grow your clientele, do your homework, first, before you try to sell it. Initially, your primary focus should be to develop the best user experience and interface design possible, making sure that it's something that really works.  Below are six experts from Fast Company Executive Board to help you implement effective brand marketing strategies to deliver on your promises that will get the right audience or investment partners onboard with your company's mobile solution once it's ready for launch.

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Here's some extra motivational wisdom to keep you moving forward as well. Running a business is not for the faint of heart. It requires the confidence to make better decisions and self-awareness to remain humble enough to attract employee loyalty and trust.  In addition to having critical thinking skills, you also have to be willing to consider other people's ideas and be ready to pivot, carefully, as the market—as you once knew it—begins to evolve. We asked 16 members from Fast Company Executive Board what inspires them to keep striving and stay in business. Here's what they had to say.