Member Since 2021
Josh Perlstein
Response Media
Atlanta Area
Josh has been at the forefront of innovative and inclusive data-led marketing for more than 26 years. During this time, he's had the privilege of building an independent, data-led CRM agency that works with the world’s leading CPG, Financial, Travel, and B2B brands, companies, and organizations to achieve optimal growth between brands and their customers. An architect of Response Media’s Relationship Marketing System™, Josh leads the agency in facilitating true connections between brands and consumers, using digital marketing to deliver relevancy, meaning, trust, and mutual value at scale. He has pioneered best-in-class consumer acquisition, brand partnerships, and relationship marketing platforms for some of the world’s largest advertisers and brands, including Procter & Gamble, American Red Cross, The Humane Society, ConAgra Foods, IBM, Disney, and Capital One.
SKILLS
- CRM
- Email Marketing
- Advertising
RECENT CONTENT
September 12th, 2022
11 reasons why some criticism in business is worth listening to
Don't turn your back on the naysayers—there's always room for growth.
September 6th, 2022
14 strategies to build client community engagement
Here's how business leaders are getting customers to participate and connect on a regular basis.
July 15th, 2022
Top data trends for marketers to watch and stay ahead of the curve
It's no doubt that 2021 was a challenging year for marketing, but it also opened the doorway to new data-driven strategies with a mission to help marketers perform better by delivering consumers exactly what they’re looking for.
June 29th, 2022
Stop being a micromanager with these 15 helpful tips
Transitioning from a micromanager to a true leader can be difficult, but it's essential if you want to build trust with your team.
June 17th, 2022
15 ideas to cultivate an open mindset for change in the workplace
Prepare your team early so they'll be up to the task and expectations.
May 17th, 2022
12 ways leaders are utilizing data to make better decisions
Being able to stay consistent with your strategic approach to meeting goals is key when it comes to navigating data variables.
May 16th, 2022
16 productivity hacks that keep business leaders on track
Implement these workflow strategies when deadlines are quickly approaching.
April 12th, 2022
Here's how to handle an in-house job promotion
10 tips to ensure a smooth department transition from a subordinate—and friend—to a leadership role.
March 28th, 2022
How to partner with the right PR agency in business
13 questions to ask before you sign up with a public relations firm.
February 28th, 2022
16 ways to manage your company's image from the inside out
Here's why cultivating a brand is more than just advertising.
February 22nd, 2022
15 ways to crush quarterly goals in 2022
Setting targets can help set your team up for long-term success. In the business world, it's important to set and achieve quarterly goals if you want your company to experience success with its clients, in the marketplace, and remain in business. It's also necessary for leaders to make those milestones realistic enough for the team to attain them and avoid burnout or attrition from the heavy workload.
February 16th, 2022
Getting customer data is one thing, but quality data is another
It only takes a few steps and occasional maintenance to ensure that your customer data is high quality.
January 27th, 2022
Don't skimp on these 15 expenses (even when money is tight)
No matter how limited your business budget is, every company should find room for these essential line items.
January 26th, 2022
Here's how to keep a consistent tone in your external content
If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent.
January 25th, 2022
Is now the right time to unveil your latest innovation?
The business world demands constant innovation, but when is the right time to unveil your "latest and greatest" ideas?
COMPANY INFO
Response Media
Response Media is a full-service digital and direct agency that intelligently combines customer acquisition/lead generation with personalized and relevant email marketing. Our proven approach integrates data-driven strategy, performance-based media, marketing automation, and behavioral email marketing to deliver measurable growth in customer acquisition, loyalty, and ROI. We work with many of the world’s leading companies, including Coca-Cola, Procter & Gamble, Disney, Mead Johnson Nutrition, Synovus Bank, Ipsos, Express, WhiteWave Foods, Comcast, and ConAgra Foods.
AREA OF FOCUS
- CRM
- Email Marketing
- Advertising
INDUSTRY
Marketing & advertising