Joyce Kim

Member Since 2021

Joyce Kim

CMO

Genesys

California

Joyce Kim is the chief marketing officer for Genesys. She is responsible for the company’s overall marketing and communications strategy including strengthening its brand, fueling growth as well as go-to-market and demand generation strategies for new products around the world. Joyce has more than two decades of experience in scaling growth in the technology sector. Her expertise spans all facets of marketing including digital, brand, communications and product marketing for software solutions leveraging cloud, real time communications, AI, IoT and more. Most recently, she was Chief Marketing and Digital Officer for Arm, where she spearheaded the design and implementation of the marketing tech stack to jumpstart data-driven lead generation and optimize conversion rates. Joyce also successfully launched multiple products in new markets alongside one of the largest partner ecosystems in the world. Prior to Arm, Joyce led marketing for global brands such as Skype and Skype for Business at Microsoft as well as product communications and partnerships for Chromebooks and Google Hangouts at Google. She has also held multiple marketing and product management leadership positions for several startup and mid-sized companies including Wrike, Symmetricom, and Internap. Joyce has two Bachelor of Science degrees in Finance and Architecture from the California Polytechnic State University.


SKILLS

  • Strategy
  • Go-to-market Strategy
  • Product Management

RECENT CONTENT

July 21st, 2021

How lessons from the pandemic can improve your customers' experiences

Nearly every business is sitting on a growing problem: how to keep people engaged in a world where relationships aren’t built in the physical realm.

July 19th, 2021

14 factors of consumer psychology every business leader should understand

A basic understanding of consumer psychology can help you drive trust, connections, and ultimately, sales.

July 13th, 2021

8 ways to balance your business's growth with social responsibility

There are smart ways to balance business growth with social responsibility (and even tie them together).

June 22nd, 2021

8 ways companies can better support team members of color

Research shows that the pandemic has disproportionately affected the well-being and careers of people of color, and employers need to implement measures to mitigate that impact.


COMPANY INFO

Genesys

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a ServiceSM so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys CloudTM, an all-in-one solution and the world’s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com.


AREA OF FOCUS

  • Customer Experience
  • Contact Center
  • Customer Service

INDUSTRY

Technology