Member Since 2021
Joyce Kim is the chief marketing officer for Genesys. She is responsible for the company’s overall marketing and communications strategy including strengthening its brand, fueling growth as well as go-to-market and demand generation strategies for new products around the world. Joyce has more than two decades of experience in scaling growth in the technology sector. Her expertise spans all facets of marketing including digital, brand, communications and product marketing for software solutions leveraging cloud, real time communications, AI, IoT and more. Most recently, she was Chief Marketing and Digital Officer for Arm, where she spearheaded the design and implementation of the marketing tech stack to jumpstart data-driven lead generation and optimize conversion rates. Joyce also successfully launched multiple products in new markets alongside one of the largest partner ecosystems in the world. Prior to Arm, Joyce led marketing for global brands such as Skype and Skype for Business at Microsoft as well as product communications and partnerships for Chromebooks and Google Hangouts at Google. She has also held multiple marketing and product management leadership positions for several startup and mid-sized companies including Wrike, Symmetricom, and Internap. Joyce has two Bachelor of Science degrees in Finance and Architecture from the California Polytechnic State University.
When executed well, digital can provide your organization the ability to create smart, empathetic experiences across all interactions to forge long-lasting relationships with customers.
You can't improve what you don't measure, so make sure you're keeping an eye on your customer experience metrics.
Stress is a natural part of life, but it doesn't have to derail your focus and productivity.
Writing informative content can set you and your organization up as experts in your industry—but only if it provides real value to your audience.
Nearly every business is sitting on a growing problem: how to keep people engaged in a world where relationships aren’t built in the physical realm.
A basic understanding of consumer psychology can help you drive trust, connections, and ultimately, sales.
There are smart ways to balance business growth with social responsibility (and even tie them together).
Research shows that the pandemic has disproportionately affected the well-being and careers of people of color, and employers need to implement measures to mitigate that impact.
You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.
The future of automation is already here, and it's having an impact far beyond the tech industry.
Success in the modern business world depends on developing an authentic, genuine brand that makes customers feel understood and appreciated.
Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a ServiceSM so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys CloudTM, an all-in-one solution and the world’s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com.