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At the end of the day, investing in these three layers enables you to have your cake and eat it too, so to speak—you create a strong business you can scale around.

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For software teams, the pressure is on to adapt.

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For software developers, I believe 2024 will bring better ways to get things done—some cutting-edge and others decidedly low-tech.

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For many businesses, the lack of a benchmark, as well as the tools to measure and improve engineering efficiency, represents a massive and enormously costly problem.

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How do leaders cultivate and sustain that vital creative energy as their startup scales and the metrics shift from survival to success and sustainability? 

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When I was in my late twenties, I started my first company—one that would ultimately grow into a tech unicorn, with hundreds of employees and hundreds of millions in annual sales. But first, I had to reckon with an existential challenge: I didn't know what I was doing.