Member Since 2022
Katie Jansen is CMO at AppLovin, the leading growth platform for developers. Named a 2021 Marketing Leader of the Year by Masthead Media, Katie was AppLovin’s first marketing hire when she started with the company in 2013, and today oversees global marketing strategy and initiatives as CMO. Katie was previously Vice President of Marketing at PlayFirst, a mobile gaming publisher that was acquired by Glu in 2014. She is an advocate for workplace equality and provides mentorship to help other women in tech. Katie also serves as a marketing advisor to organizations such as Women 2.0 and Women in Wireless, and she sits on the board for Amira Learning.
Top business leaders discuss the most effective approaches they've utilized to increase their customer reach.
If you're feeling overwhelmed or frustrated about a recent oversight on your part, relax, reflect, then implement these tactics to improve.
In times of uncertainty, ensuring an airtight marketing strategy requires taking a step back to realign on priorities.
Embracing rapid informed decision-making starts with empowering your people.
AppLovin’s leading marketing software platform provides app developers with a powerful, integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement. AppLovin is headquartered in Palo Alto, California with several offices globally.
Marketing & advertising