Member Since April 2022
Katie Jansen is AppLovin’s Chief Marketing Officer. AppLovin makes technologies that help businesses of every size connect to their ideal customers. Named a 2021 Marketing Leader of the Year by Masthead Media, Katie was AppLovin’s first marketing hire when she started with the company in 2013, and today oversees global marketing strategy and initiatives as CMO. Katie was previously Vice President of Marketing at PlayFirst, a mobile gaming publisher that was acquired by Glu in 2014. She is an advocate for workplace equality and provides mentorship to help other women in tech. Katie also serves as a marketing advisor to organizations such as Women 2.0 and Women in Wireless, and she sits on the board for Amira Learning.
If you want to build better connections with your current and potential customers, here are some best practices to get started. In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of information with other current and prospective customers is one of the best ways to put any concerns to rest and build on their solid trust in what your brand has to offer in the competitive, crowded marketplace. Below, 12 experts from Fast Company Executive Board discuss how business leaders can leverage customer testimonial videos to impact continued business growth.
Women are changing the game in tech as entrepreneurs, founders, leaders, and investors. They need to be supported.
Top business leaders discuss the most effective approaches they've utilized to increase their customer reach. Coming up with a winning strategy to build a better brand and increase your company's prospects for steady growth may be a hit or missed opportunity if you're not being intentional about how to attract and retain your ideal customer. Conducting A/B testing on a regular basis is one of the best ways to sample various marketing strategies until your marketing and sales team can pinpoint what actually sticks with your target audience members the most and why it stands out. Below, 13 Fast Company Executive Board members explain their methods to gaining more traction in today's competing business industries and how your organization can do the same.
If you're feeling overwhelmed or frustrated about a recent oversight on your part, relax, reflect, then implement these tactics to improve. As a business leader, when you think about failure, remember that no matter what the situation, it's simply a chance to improve on missteps so you can continue to grow, move ahead and make better decisions. It's also important to change your mindset by deciding that things are happening for you, not to you. Once you accomplish this, you'll be able to choose an opportunity and commit to doing your best to get it right in the future. Below, 14 Fast Company Executive Board members share practical ways to leverage a failed business experience, reset your mind, and launch new opportunities to get back on track.
In times of uncertainty, ensuring an airtight marketing strategy requires taking a step back to realign on priorities.
Embracing rapid informed decision-making starts with empowering your people.
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.