Katie Jansen

Member Since 2022

Katie Jansen

Chief Marketing Officer



Katie Jansen is CMO at AppLovin, the leading growth platform for developers. Named a 2021 Marketing Leader of the Year by Masthead Media, Katie was AppLovin’s first marketing hire when she started with the company in 2013, and today oversees global marketing strategy and initiatives as CMO. Katie was previously Vice President of Marketing at PlayFirst, a mobile gaming publisher that was acquired by Glu in 2014. She is an advocate for workplace equality and provides mentorship to help other women in tech. Katie also serves as a marketing advisor to organizations such as Women 2.0 and Women in Wireless, and she sits on the board for Amira Learning.


January 20th, 2023

13 ways to elevate your company's brand marketing potential and grow

Top business leaders discuss the most effective approaches they've utilized to increase their customer reach.

January 18th, 2023

14 tips to elevate business confidence in leaders after a failure

If you're feeling overwhelmed or frustrated about a recent oversight on your part, relax, reflect, then implement these tactics to improve.

November 4th, 2022

Three tips to realign your marketing strategy amid economic uncertainty

In times of uncertainty, ensuring an airtight marketing strategy requires taking a step back to realign on priorities.

July 15th, 2022

The hypergrowth company checklist: Learning to thrive through risk and uncertainty

Embracing rapid informed decision-making starts with empowering your people.



AppLovin’s leading marketing software platform provides app developers with a powerful, integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement. AppLovin is headquartered in Palo Alto, California with several offices globally.


Marketing & advertising