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Keith Zubchevich

President & CEOConviva

Los Angeles, CA

Member Since December 2023


As CEO and president of Conviva, Keith is transforming how digital businesses across industries understand and act on their customers’ real-world experiences. Under his leadership, the company has redefined big data analytics with its paradigm-shifting Time-State Analytics model and become the global leader in experience-centric operational analytics. Keith has been driving Conviva’s growth and expansion for over 15 years, most recently serving as chief strategy officer before taking the role of CEO in 2021. His deep industry experience, entrepreneurial spirit, and determination to reshape entrenched analytical models have made Conviva a global force for award-winning standards and first-of-their-kind technology innovations. Prior to Conviva, Keith held numerous executive roles, building and transforming high-growth companies including as vice president of business development at Riverbed Technology, and director of operations at Cisco. Keith holds a bachelor’s degree in economics from San Diego State University.

Company details


Company bio

Conviva has reinvented the fundamentals of big data analytics with the world’s first Experience-Centric Operational Data Platform. With Conviva, the traditional gaps between system performance, user experience, and user engagement disappear. This first-of-its-kind unified monitoring and analytics platform seamlessly connects all three layers in real-time, enabling operations teams to understand cause-and-effect and take action in minutes on the KPIs that matter to both their customers and their bottom line. Leveraging Conviva’s paradigm-shifting Time-State Analytics model, the platform does what traditional SQL-based systems can’t. It applies a deep understanding of sequence, timing, and cause-and-effect to the unique challenges of digital businesses where speed is an economic differentiator. The Conviva Operational Data Platform does more than deliver continuous, census-level, stateful computation of high cardinality, live and historical data. It’s a transformative new model that radically reduces complexity, cost, and the time to resolution, empowering operations teams to precisely and directly impact real-world business outcomes. Conviva is a trusted partner to 250 of the world's top B2C companies, including 12 of the 15 largest global media leaders such as DAZN, NBCU, Sky, Sling, Paramount & Warner Media.