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Kenneth Shen

CEOHalf Past Nine

New York, NY

Member Since February 2023


Public Speaking


Driven by a passion for meaningful work, Kenneth Shen is a strategy and people-oriented entrepreneur and business leader. Kenneth currently serves as the CEO at Half Past Nine, a growth consultancy specializing in performance media and data + analytics services for scale-up companies. Kenneth has founded/co-founded technology start-ups has held business and marketing strategy leadership positions at small to mid-size technology brands and has operated as the Marketing Leader for global technology suppliers. He has a wide range of multi-functional, leadership experience and expertise across Marketing, Business Strategy, and Operations. More than anything else, he values the power of social benefit, and the trust and power of the team he works with.

Published content

19 B2B marketing trends to enhance your 2024 business prospects

expert panel

Here's what marketing teams are counting on to improve their client conversion rates this year. With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the marketplace. As we head into the new year, 19 Fast Company Executive Board members each offer one trend that they are most excited about and why other leaders should keep an eye on as well to promote their growth of business throughout the entire year.

The nine principles of B2B marketing 


In an era characterized by rapid change and innovation, these principles offer a beacon to B2B marketers.

Achieving scale: The art of evolving your product, message, and channels


Achieving simultaneous success in these three areas can support your brand to grow through periods of stagnation, becoming an iconic presence in the market.

19 digital marketing solutions to boost brand content and loyalty

expert panel

Implement these tips to attract new clients and customers to your business.  In a competitive, fast-paced, uncertain economy with evolving digital marketing strategies, sometimes it takes time to accurately gauge the pulse of your industry network and social subscribers. If your content isn't refreshing and well-researched, then you could potentially lose readers or viewers who are looking for content leaders who can solve their problems and answer their most challenging questions on a regular basis in a more efficient manner.  To help other business leaders and teams promote brand awareness through content successfully, Fast Company Executive Board members sound off on 19 highly recommended best practices.

15 ways to stand out and retain clients' interests during trade shows

expert panel

Forging successful connections at trade shows requires a solid strategy for attracting and retaining the attention of prospects. Trade shows are an excellent opportunity for businesses to showcase their products and services and connect with potential clients. However, with so many companies competing for attention, it can be challenging to stand out from the crowd. To be successful at a trade show, businesses must find ways to attract and retain the interest of potential clients on the spot in real-time. This requires a combination of creativity, preparation, and a willingness to take risks. To that end, 15 Fast Company Executive Board members recommend some top strategies businesses can use to stand out from competitors during an annual trade show and leave a lasting impression on potential clients.

16 experts share hard lessons that have improved their business

expert panel

Sometimes, the biggest business challenges can yield the most valuable lessons for future success. Running a successful business is not just about profits and revenue. It also involves learning from mistakes and setbacks that might seem devastating at the time. The good news is that some of the most challenging lessons a business can face can ultimately be the ones that bring about the most significant improvements. These lessons can come from a variety of sources, such as unexpected failures, market shifts, or even internal conflicts. Below, 16 Fast Company Executive Board members get candid about some of the most difficult lessons they've learned as leaders and how those lessons have ultimately resulted in positive business outcomes.

Company details

Half Past Nine

Company bio

Half Past Nine is a collective of growth strategists, advertising experts, and data scientists focused on leaps and bounds growth for scale-up brands.


Marketing & advertising

Company size

11 - 50

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