Kevin Namaky

Member Since 2021

Kevin Namaky

CEO

Gurulocity Brand Management Institute

Cincinnati, Ohio Area

I work with mid- and large-size consumer brand teams to teach their ABMs and Brand Managers how to be effective and efficient brand champions, resulting in greater retention, stronger business performance, and faster development of future business leaders. During my 20 years as a Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, I helped create billions in new value for companies through winning strategic plans, new product innovation, and compelling marketing campaigns. A trained educator, I've taught in classrooms, workshops, conferences and boardrooms. I created brand strategies, innovation, and training sessions for clients such as Scotts Miracle-Gro, P&G, Bolthouse Farms, Kimberly-Clark, Gorilla Brands, Ubisoft, Formica, Paycor, and the IU Kelley School of Business. I'm also a featured instructor for the American Marketing Association. Other specialties include: Brand Strategy and Marketing Plan Development Strategic Plan and Vision Development Custom Workshop Design Customer Research & Competitive Analysis Portfolio Strategy & Architecture Domain Expansion, Target Expansion & Category Entry Strategy Product & Service Pipeline Ideation Concept Development & Optimization C-Suite & Customer Presentation Raising silly young boys... Playing the drums...


SKILLS

  • Marketing Strategy
  • Training & Development
  • Innovation

RECENT CONTENT

October 6th, 2021

16 successful entrepreneurs share advice they wish they'd been given when starting their companies

No entrepreneur starts their business journey knowing everything, so it helps to have some hints from those who have walked the path before them.

September 29th, 2021

14 effective ways to use livestreaming to build a community around your brand

The growing popularity of livestreamed video content can give businesses a great new way to connect with customers.

September 22nd, 2021

16 low-cost ways to recognize and reward your startup team

Even if you're self-funded, you can still find meaningful and cost-effective ways to recognize and reward your team's hard work.

September 21st, 2021

15 simple, practical tips for learning valuable new business skills

Smart professionals know there's always an opportunity to learn more and hone new skills in the business world.


COMPANY INFO

Gurulocity Brand Management Institute

Gurulocity Brand Management Institute helps consumer goods brand teams master strategic, communication and innovation skills so they can be standout brand leaders, grow their businesses and advance their careers. We focus on needed skills that ABMs and Brand Managers often often do not learn in school or previous work experience. Example topics: STRATEGY & PLANNING How to Write a Strategic Plan Competitive Brand Positioning How to Write a Line Review Best Practices in Landscape Analysis Profit & Loss 101 MEDIA & COMMUNICATIONS Communication Strategy 101 How to Write a Creative Brief How to Evaluate & Give Creative Feedback Media Planning 101 Core Components of Branding RESEARCH & INNOVATION Writing Winning Product Concepts Conducting Successful Ideations How to Generate Power Claims Research Methods 101 & Innovation Application Writing an Innovation Learning Plan We also offer 1:1 coaching for individual ABMs and Brand Managers, and at times we take on limited consulting engagements for teams in need of immediate “fix it” help.


AREA OF FOCUS

  • Training
  • Brand Marketing
  • Innovation

INDUSTRY

Marketing & advertising