Member Since 2021
Kevin Namaky
Gurulocity Brand Management Institute
Cincinnati, Ohio Area
I work with mid- and large-size consumer brand teams to teach their ABMs and Brand Managers how to be effective and efficient brand champions, resulting in greater retention, stronger business performance, and faster development of future business leaders. During my 20 years as a Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, I helped create billions in new value for companies through winning strategic plans, new product innovation, and compelling marketing campaigns. A trained educator, I've taught in classrooms, workshops, conferences and boardrooms. I created brand strategies, innovation, and training sessions for clients such as Scotts Miracle-Gro, P&G, Bolthouse Farms, Kimberly-Clark, Gorilla Brands, Ubisoft, Formica, Paycor, and the IU Kelley School of Business. I'm also a featured instructor for the American Marketing Association. Other specialties include: Brand Strategy and Marketing Plan Development Strategic Plan and Vision Development Custom Workshop Design Customer Research & Competitive Analysis Portfolio Strategy & Architecture Domain Expansion, Target Expansion & Category Entry Strategy Product & Service Pipeline Ideation Concept Development & Optimization C-Suite & Customer Presentation Raising silly young boys... Playing the drums...
SKILLS
- Marketing Strategy
- Training & Development
- Innovation
RECENT CONTENT
January 27th, 2022
Don't skimp on these 15 expenses (even when money is tight)
No matter how limited your business budget is, every company should find room for these essential line items.
January 26th, 2022
Here's how to keep a consistent tone in your external content
If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent.
January 6th, 2022
11 clear signs it's time to walk away from a new offering
Sometimes, it's not worth it to continue pouring resources into a product or service that's not gaining market traction.
December 17th, 2021
10 key questions to ask before signing that 'big-name' client
A large potential client with instant brand-name recognition could boost your company's profile, but make sure the contract is worth your while before rushing to sign.
December 3rd, 2021
15 smart strategies for setting clear employee expectations
Clear expectations are essential for managers to get the results they want while empowering employees to do their best work.
December 2nd, 2021
14 strategies to get your content in front of the right audience
The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it.
November 12th, 2021
16 strategies to help entrepreneurs shorten the workweek
The leaders of even the leanest startup teams can usually find ways to cut down their work hours and find a better balance for long-term success.
November 3rd, 2021
15 ways e-commerce businesses can thrive in the ‘off-season’
The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.
October 29th, 2021
What 15 entrepreneurs wish they’d done before starting a business
Knowing what others who have been in your shoes wish they’d done can save you time, money, and effort.
October 29th, 2021
How to build a project plan for an ambiguous innovation challenge
If you aren’t sure how to structure your next innovation project, use these steps to gain forward momentum.
October 18th, 2021
15 ways a CEO can build a personal online reputation that boosts their business
When it comes to getting the word out about your business, your own online reputation can be a boon—if you manage it carefully.
October 6th, 2021
16 successful entrepreneurs share advice they wish they'd been given when starting their companies
No entrepreneur starts their business journey knowing everything, so it helps to have some hints from those who have walked the path before them.
September 29th, 2021
14 effective ways to use livestreaming to build a community around your brand
The growing popularity of livestreamed video content can give businesses a great new way to connect with customers.
September 22nd, 2021
16 low-cost ways to recognize and reward your startup team
Even if you're self-funded, you can still find meaningful and cost-effective ways to recognize and reward your team's hard work.
September 21st, 2021
15 simple, practical tips for learning valuable new business skills
Smart professionals know there's always an opportunity to learn more and hone new skills in the business world.
September 21st, 2021
How to decide if a business issue is worth solving
When it comes to committing an organization’s resources, how do you know where to focus? Use these revealing questions.
September 15th, 2021
16 actions to avoid when meeting with an underperforming team member
A conversation with an underperforming employee is a delicate situation that must be handled with care.
September 9th, 2021
16 effective management practices for leading remote teams
Leading a remote team can be challenging, but with the right strategies, you can keep your team aligned and productive no matter where they’re located.
COMPANY INFO
Gurulocity Brand Management Institute
Gurulocity Brand Management Institute helps consumer goods brand teams master strategic, communication and innovation skills so they can be standout brand leaders, grow their businesses and advance their careers. We focus on needed skills that ABMs and Brand Managers often often do not learn in school or previous work experience. Example topics: STRATEGY & PLANNING How to Write a Strategic Plan Competitive Brand Positioning How to Write a Line Review Best Practices in Landscape Analysis Profit & Loss 101 MEDIA & COMMUNICATIONS Communication Strategy 101 How to Write a Creative Brief How to Evaluate & Give Creative Feedback Media Planning 101 Core Components of Branding RESEARCH & INNOVATION Writing Winning Product Concepts Conducting Successful Ideations How to Generate Power Claims Research Methods 101 & Innovation Application Writing an Innovation Learning Plan We also offer 1:1 coaching for individual ABMs and Brand Managers, and at times we take on limited consulting engagements for teams in need of immediate “fix it” help.
AREA OF FOCUS
- Training
- Brand Marketing
- Innovation
INDUSTRY
Marketing & advertising