Member Since 2021
Gurulocity Brand Management Institute
Cincinnati, Ohio Area
I work with mid- and large-size consumer brand teams to teach their ABMs and Brand Managers how to be effective and efficient brand champions, resulting in greater retention, stronger business performance, and faster development of future business leaders. During my 20 years as a Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, I helped create billions in new value for companies through winning strategic plans, new product innovation, and compelling marketing campaigns. A trained educator, I've taught in classrooms, workshops, conferences and boardrooms. I created brand strategies, innovation, and training sessions for clients such as Scotts Miracle-Gro, P&G, Bolthouse Farms, Kimberly-Clark, Gorilla Brands, Ubisoft, Formica, Paycor, and the IU Kelley School of Business. I'm also a featured instructor for the American Marketing Association. Other specialties include: Brand Strategy and Marketing Plan Development Strategic Plan and Vision Development Custom Workshop Design Customer Research & Competitive Analysis Portfolio Strategy & Architecture Domain Expansion, Target Expansion & Category Entry Strategy Product & Service Pipeline Ideation Concept Development & Optimization C-Suite & Customer Presentation Raising silly young boys... Playing the drums...
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Gurulocity Brand Management Institute helps consumer goods brand teams master strategic, communication and innovation skills so they can be standout brand leaders, grow their businesses and advance their careers. We focus on needed skills that ABMs and Brand Managers often often do not learn in school or previous work experience. Example topics: STRATEGY & PLANNING How to Write a Strategic Plan Competitive Brand Positioning How to Write a Line Review Best Practices in Landscape Analysis Profit & Loss 101 MEDIA & COMMUNICATIONS Communication Strategy 101 How to Write a Creative Brief How to Evaluate & Give Creative Feedback Media Planning 101 Core Components of Branding RESEARCH & INNOVATION Writing Winning Product Concepts Conducting Successful Ideations How to Generate Power Claims Research Methods 101 & Innovation Application Writing an Innovation Learning Plan We also offer 1:1 coaching for individual ABMs and Brand Managers, and at times we take on limited consulting engagements for teams in need of immediate “fix it” help.
Marketing & advertising