CEOGurulocity Brand Management Institute
Member Since August 2021
I work with mid- and large-size consumer brand teams to teach their ABMs and Brand Managers how to be effective and efficient brand champions, resulting in greater retention, stronger business performance, and faster development of future business leaders. During my 20 years as a Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, I helped create billions in new value for companies through winning strategic plans, new product innovation, and compelling marketing campaigns. A trained educator, I've taught in classrooms, workshops, conferences and boardrooms. I created brand strategies, innovation, and training sessions for clients such as Scotts Miracle-Gro, P&G, Bolthouse Farms, Kimberly-Clark, Gorilla Brands, Ubisoft, Formica, Paycor, and the IU Kelley School of Business. I'm also a featured instructor for the American Marketing Association. Other specialties include: Brand Strategy and Marketing Plan Development Strategic Plan and Vision Development Custom Workshop Design Customer Research & Competitive Analysis Portfolio Strategy & Architecture Domain Expansion, Target Expansion & Category Entry Strategy Product & Service Pipeline Ideation Concept Development & Optimization C-Suite & Customer Presentation Raising silly young boys... Playing the drums...
Maintaining a professional and positive tone, in your response to a colleague's request, can strengthen your business relationship and build common ground. One of the most difficult skills, for some business leaders and their colleagues, is mastering the art of saying "no." This is especially true for those who are just starting out in the industry, trying to become well-established in their professions. On the other hand, saying "yes" to every single project or event that requires your full engagement and bandwidth, can be just as detrimental to your career path if it doesn't align with your business priorities and immediate goals. So don't fall into the trap of being sidetracked. No matter where you are on the employment hierarchy at your present company and beyond, experts from Fast Company Executive Board agree that turning down a request—from anyone at any level—is appropriate at times in the workplace, especially if you are trying to move ahead on the projects that currently matter most and maintain a good work-life balance.
If you're strapped for cash, you can still find practical ways to launch and grow your new establishment successfully. Building a start-up business on a small budget is never easy. But being new to the industry it's important to build the best track record and gain as much positive attention as possible to elevate and expand your company in no time. Below, 15 gurus from Fast Company Executive Board share their time and knowledge about low-cost ways to create a buzz factor of excitement about your product or service.
Here's how implementing good advice can improve your bottom line in the business world. The success of a well-run business is not determined by its financial performance levels alone, and that is why leaders need to take a holistic approach and consider how each area of the establishment and decisions made about specific contributions to the company can build it up or weigh it down. As you work towards achieving your financial goals, it's also important to find the right balance and prioritize how to maintain a steady cash flow and make wise choices about how and where to invest your time and money to elevate the organization. Below are 16 members of Fast Company Executive Board to share some of the best practices they've received about how to manage their company finances.
No matter what kind of day or week you're having, there are some simple ways to keep your energy and performance high at work. Everyone has dips in their energy and productivity. However, when you're trying to lead a business, it's tough to lose valuable work time to a slump in motivation. The key to maintaining high energy levels and positivity at work isn't resolving to "power through" the slump and burn yourself out; rather, it's about integrating small, simple habits that may help reduce the likelihood of that slump in the first place. To help you stay in optimal performance mode, a panel of Fast Company Executive Board members would like to share how they manage to keep themselves at their peak, regardless of what's happening throughout the week.
13 tips to improve your social engagement skills and build better alliances. How do you define the art of networking? Is it a stepping stone to close your next business deal, or are you intentional about nurturing new relations that will build a pathway and benefit all? A panel of experts from Fast Company Executive Board agree that being an active listener—focused less on brand promotion and more focused on following through on promises made—is key to leaving a great impression on potential clients and colleagues in the long term. Below, the 13 council members share how by changing bad habits formed in social settings, they've also created more meaningful connections.
No matter how limited your business budget is, every company should find room for these essential line items. A business’s cash flow, especially during the pandemic, can get thin at times. In these cash-strapped periods, it’s vital for executives to make shrewd money decisions based on company values and goals. While saving money should be a priority in these situations, there are some parts of the business that shouldn’t be undercut. Below, members of Fast Company Executive Board each shared one thing executives should never skimp on, even on a tight budget.
Gurulocity Brand Management Institute
Gurulocity Brand Management Institute helps consumer goods brand teams master strategic, communication and innovation skills so they can be standout brand leaders, grow their businesses and advance their careers. We focus on needed skills that ABMs and Brand Managers often often do not learn in school or previous work experience. Example topics: STRATEGY & PLANNING How to Write a Strategic Plan Competitive Brand Positioning How to Write a Line Review Best Practices in Landscape Analysis Profit & Loss 101 MEDIA & COMMUNICATIONS Communication Strategy 101 How to Write a Creative Brief How to Evaluate & Give Creative Feedback Media Planning 101 Core Components of Branding RESEARCH & INNOVATION Writing Winning Product Concepts Conducting Successful Ideations How to Generate Power Claims Research Methods 101 & Innovation Application Writing an Innovation Learning Plan We also offer 1:1 coaching for individual ABMs and Brand Managers, and at times we take on limited consulting engagements for teams in need of immediate “fix it” help.