Member Since 2021
Gurulocity Brand Management Institute
Cincinnati, Ohio Area
I work with mid- and large-size consumer brand teams to teach their ABMs and Brand Managers how to be effective and efficient brand champions, resulting in greater retention, stronger business performance, and faster development of future business leaders. During my 20 years as a Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, I helped create billions in new value for companies through winning strategic plans, new product innovation, and compelling marketing campaigns. A trained educator, I've taught in classrooms, workshops, conferences and boardrooms. I created brand strategies, innovation, and training sessions for clients such as Scotts Miracle-Gro, P&G, Bolthouse Farms, Kimberly-Clark, Gorilla Brands, Ubisoft, Formica, Paycor, and the IU Kelley School of Business. I'm also a featured instructor for the American Marketing Association. Other specialties include: Brand Strategy and Marketing Plan Development Strategic Plan and Vision Development Custom Workshop Design Customer Research & Competitive Analysis Portfolio Strategy & Architecture Domain Expansion, Target Expansion & Category Entry Strategy Product & Service Pipeline Ideation Concept Development & Optimization C-Suite & Customer Presentation Raising silly young boys... Playing the drums...
No matter how limited your business budget is, every company should find room for these essential line items.
If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent.
Sometimes, it's not worth it to continue pouring resources into a product or service that's not gaining market traction.
A large potential client with instant brand-name recognition could boost your company's profile, but make sure the contract is worth your while before rushing to sign.
Clear expectations are essential for managers to get the results they want while empowering employees to do their best work.
The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it.
The leaders of even the leanest startup teams can usually find ways to cut down their work hours and find a better balance for long-term success.
The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.
Knowing what others who have been in your shoes wish they’d done can save you time, money, and effort.
If you aren’t sure how to structure your next innovation project, use these steps to gain forward momentum.
When it comes to getting the word out about your business, your own online reputation can be a boon—if you manage it carefully.
No entrepreneur starts their business journey knowing everything, so it helps to have some hints from those who have walked the path before them.
The growing popularity of livestreamed video content can give businesses a great new way to connect with customers.
Even if you're self-funded, you can still find meaningful and cost-effective ways to recognize and reward your team's hard work.
Smart professionals know there's always an opportunity to learn more and hone new skills in the business world.
When it comes to committing an organization’s resources, how do you know where to focus? Use these revealing questions.
A conversation with an underperforming employee is a delicate situation that must be handled with care.
Leading a remote team can be challenging, but with the right strategies, you can keep your team aligned and productive no matter where they’re located.
Gurulocity Brand Management Institute helps consumer goods brand teams master strategic, communication and innovation skills so they can be standout brand leaders, grow their businesses and advance their careers. We focus on needed skills that ABMs and Brand Managers often often do not learn in school or previous work experience. Example topics: STRATEGY & PLANNING How to Write a Strategic Plan Competitive Brand Positioning How to Write a Line Review Best Practices in Landscape Analysis Profit & Loss 101 MEDIA & COMMUNICATIONS Communication Strategy 101 How to Write a Creative Brief How to Evaluate & Give Creative Feedback Media Planning 101 Core Components of Branding RESEARCH & INNOVATION Writing Winning Product Concepts Conducting Successful Ideations How to Generate Power Claims Research Methods 101 & Innovation Application Writing an Innovation Learning Plan We also offer 1:1 coaching for individual ABMs and Brand Managers, and at times we take on limited consulting engagements for teams in need of immediate “fix it” help.
Marketing & advertising