Kevin Neff

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Consider these areas you may have overlooked. Your business, like many other companies, may be struggling to get ahead in an uncertain economy, but there is hope. You don't have to stay stuck. Pivoting from a negative mindset about what's to come in the future for your business is the first step. Now, you must put a practical plan into place that will help you strengthen your trust with loyal customers and promote brand re-engagement at the same time.  Here, 17 Fast Company Executive Board members propose their best practices to help turn the situation around in no time, even during a slow economy.

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Forging successful connections at trade shows requires a solid strategy for attracting and retaining the attention of prospects. Trade shows are an excellent opportunity for businesses to showcase their products and services and connect with potential clients. However, with so many companies competing for attention, it can be challenging to stand out from the crowd. To be successful at a trade show, businesses must find ways to attract and retain the interest of potential clients on the spot in real-time. This requires a combination of creativity, preparation, and a willingness to take risks. To that end, 15 Fast Company Executive Board members recommend some top strategies businesses can use to stand out from competitors during an annual trade show and leave a lasting impression on potential clients.

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Sometimes, the biggest business challenges can yield the most valuable lessons for future success. Running a successful business is not just about profits and revenue. It also involves learning from mistakes and setbacks that might seem devastating at the time. The good news is that some of the most challenging lessons a business can face can ultimately be the ones that bring about the most significant improvements. These lessons can come from a variety of sources, such as unexpected failures, market shifts, or even internal conflicts. Below, 16 Fast Company Executive Board members get candid about some of the most difficult lessons they've learned as leaders and how those lessons have ultimately resulted in positive business outcomes.

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Reassuring your customer base that you value their business and want them to succeed—whether they're up or down—is what really matters and builds better partnerships.  When the economy is low and the marketplace is uncertain, it's imperative for business teams to stay as connected to their clients and customers as possible, so they can continue to understand how to meet their current needs. And knowing that your company is still in their corner and wants to see them succeed is everything. Customer success teams play a major role in retaining existing loyal customers if they remain proactive and offer an empathetic ear in their outreach efforts to find relevant solutions to help clients weather the storm. By focusing on personalized messaging campaigns and affordable offers that go beyond expectations, target audiences will be more likely to stick around for the long haul knowing who truly had their back from day one. If you are looking for other methods to boost your clients' business potential—through the good times and bad, here are 13 tips from Fast Company Executive Board members that every leader and team should apply.

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While email marketing can provide a great ROI, it has to be done the right way to make an impact. By 2025, the number of daily global emails sent is expected to surpass 376 billion. That's why a good email marketing campaign has to stand out from the noise and truly entice its recipient to open and click through. At the same time, it can't be too pushy or sales-oriented -- you don't want to scare off your customers. Mistakes are common in email marketing, especially for companies new to this marketing channel. Below, 15 Fast Company Executive Board members give examples of some of the biggest email marketing mistakes they've seen and how you can avoid them.

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Trying to build a good reputation in the competitive marketplace isn't always easy. Some of the best made relationships in business begin with constant communication between a company and its client to establish mutual trust and a deeper understanding of each stakeholders mission and purpose. Being the new kid on the block in an oversaturated market may seem intimidating at first, but gets easier in time—once you crack the code. By learning how best to solve your customers' most challenging dilemmas, you're bound to become one of their most reliable resources, time and again. Below are 13 best practices that Fast Company Executive Board members have repeated to present a great impression (beyond the first) to attract and keep their prospective clients.