About
Kevin Rutherford is the CEO of Nuun Hydration. With over 25 years of marketing and management experience, he has earned a reputation for growing challenger brands into market leaders. At Nuun, he is affectionately referred to as the “Chief Eternal Optimist” for his unwavering enthusiasm in unlocking the full potential of both opportunities and individuals. Kevin is committed to the principles of servant leadership and believes that a thriving company culture is crucial to the success of any business. Under his guidance, Nuun has been named a top company to work for by Outside Magazine four years in a row. Combining his years of experience at SC Johnson, Miller Brewing Company, Kashi Company, and Caldrea with a decidedly forward-thinking outlook, Kevin Rutherford knows that effective leadership requires recognizing the possibilities which exist within your industry, your team, and yourself.
Kevin Rutherford
Published content
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How can you be serious—without taking yourself too seriously? That’s the trick.
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How do you take the concept of a team and turn it into something extraordinary in the corporate setting?
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If you want to ensure you and your team have a healthy work-life balance, try these strategies for shortening the amount of time you’re devoting to your desk. While work-life balance has always been important, it hasn’t always gotten much serious attention; but since the COVID-19 pandemic, the human need to step away and recharge has increasingly become a topic of discussion. Many professionals at all levels have reported working even longer hours since moving to remote work arrangements—when the office and home become a single location, stepping away can become even harder. Whether you and your team are working exclusively from home or showing up to an office building one or more days a week, developing a healthy work-life balance is essential for everyone’s mental and physical health. To help all professionals add a bit more personal time back into their week, 15 members of Fast Company Executive Board have shared ways to structure and make the most of your “work” hours so you can have more time for your personal life.
expert panel
Leading a remote team can be challenging, but with the right strategies, you can keep your team aligned and productive no matter where they’re located. Throughout the pandemic, many companies were forced to make an abrupt shift to a fully remote work environment. This, combined with the growth of the gig economy, means that today, many managers rarely if ever meet with their team members in person. The transition was a difficult one for some businesses, and it’s normal for leaders to feel like they’re still learning about and adapting to managing remote team members. The last several months have proven to many businesses that it’s possible to maintain or even improve productivity levels even when some or all team members are working from home—if managers adopt the right leadership strategies. If you’re still learning the ropes when it comes to managing remote and contract workers, check out the following recommendations shared by members of Fast Company Executive Board.
Company details
Nuun
Company bio
Nuun is a hydration company with a mission to inspire more movement. Nuun electrolyte tablets and powders provide functional hydration products optimized for exercise, daily health, travel, immune support, energy and rest. Clean and Non-GMO Project verified ingredients, a refreshing taste and low sugar make Nuun a favorite amongst active consumers. Nuun products, like their tablets in their distinctive, colorful tubes, are convenient to carry and add to water, and are better for the environment than traditional bottled sports drinks. Consumers adding Nuun tablets to their reusable water bottles helped save the shipping of over 100 million pounds of water in 2018 alone. 15-year-old Nuun is the #1 selling sports drink supplement brand in running, cycling, outdoor and natural foods stores. The Seattle based company's culture and mission have been recognized by Outside Magazine, who named Nuun to its 2017, 2018, 2019 and 2020 'Best Places to Work' lists.