Member Since March 2023
Kim M. Pham is the VP of Digital at DASH TWO, a leading advertising agency that blends expertise in OOH and digital media buying. Being on the agency side, she works with clients to create media plans that reach intended audiences and support their respective business objectives. Responsible for the development and management of digital strategy, Pham works with both lifestyle/consumer brands and music acts, designing campaigns for some of the world’s biggest Country artists, including Luke Bryan and Shania Twain. In 2016, Pham led DASH TWO’s expansion efforts and started the satellite office in Nashville, TN.
Here's how to build product and service momentum that continues to resonate with customers. How do you keep the buzz going about your company's new product or service when the thrill of the launch is gone? It starts by treating the initial launch as just the beginning—with no foreseeable end in sight. Brand leaders can master this strategy by creating fresh content and sourcing updated data analysis that will give current and potential customers something to talk about. Below, 15 Fast Company Executive Board members share additional best practices to keep your company newsworthy during and beyond the initial buzz.
Managing digital political campaigns can be complex, so it's no surprise AI-powered automation is becoming popular as a way to make the process smoother.
Business leaders offer guidance on elevating your career in a struggling economy. With so many things happening in today's world, it may sometimes seem like it's impossible to ever get ahead. In a competitive, uncertain marketplace, how can employees begin to elevate their career status so they can move ahead and support themselves and their families in an impactful way? Below, 20 experts from Fast Company Executive Board share their top tips to help industry colleagues make better decisions concerning their personal strengths and the goals that will lead to more progress.
By taking psychology into account during early planning, marketers can create OOH ads that resonate with their target audience and drive the results they want.
Business leaders discuss their best practices. In today's marketplace, there's no way around it, no matter what the industry—content rules. But when it comes to attracting new clients and retaining longtime customers, how do you grab their attention without losing their interest every time? Doing so can be hit or miss. It's one thing to simply create general content and it's another to genuinely engage your audience and give them something to look forward to watching and reading on a regular basis. Whether it's a brand newsletter, a company social channel, or a new business podcast, members from Fast Company Executive Board have plenty of experience. They are here to explain 20 methods to encourage your target base to read, watch, hit the subscribe button, and share.
DASH TWO is a leading advertising agency that blends expertise in OOH and digital media buying. With our experienced media buyers, we make media buying both simple and powerful.