Kurt Kaufer

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There is no silver bullet to measure the quantitative and qualitative impact that the investment in your organization’s employees will have on your bottom line. However, if you look at the various types of impact they have, you can begin to come closer to a tangible approach to measurement that should encourage even further prioritization and investment in your people.

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Your ability to weather a huge storm, in the marketplace, may also increase the growth potential of your business success down the line. Whether you're a CEO corporate executive addressing a corporate PR nightmare or a small business owner strapped for cash, trying to figure out how you're going to make payroll next month, a business crisis is bound to happen at some point so you have to be ready to face the challenge.  In the long run, taking accountability and keeping a cool head is one of the best ways leaders can avoid knee-jerk reactions and learn to troubleshoot the storm more effectively. Below, 16 expert panelists from Fast Company Executive Board will explain what overcoming industry obstacles have taught them in general and how doing so can help other company leaders improve their business patterns overall.

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Here's how to attract and retain long-term clients. If you are thinking about launching a YouTube page to increase consumer knowledge about your products or services, it's important to focus on the key interests of your target base and deliver that content consistently. Finding a creative way to keep viewers engaged with your company through a topic you are mutually passionate about is the perfect way to demonstrate your knowledge and establish further credibility in the marketplace. In the end, the goal is to convert your social media followers into new loyal customers, but it's not so easy. To assist leaders with these efforts to grow their company's business, here are 15 reliable tips, courtesy of Fast Company Executive Board members.

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Remote and hybrid workplace environments are here to stay. Prior to the COVID-19 global pandemic, most executive leaders were accustomed to managing their employees in-office on a daily basis. Now, in the new and ever-changing virtual work world, some leaders are struggling to maintain culture and team growth like they once did.  In a candidate-driven market and with the “Great Resignation” still looming, many company heads understand that offering more job flexibility, real work-life balance, and substantial growth opportunities are key to staying ahead of the competition and attracting the best talent.  To help supervisors and staff gain confidence as they continue to navigate a growing remote or hybrid business environment, 16 Fast Company Executive Board members share strategies remote managers can use to help their virtual talent develop a thriving career and stay connected with one another.