CMO and Co-FounderESAIYO
Member Since March 2021
Mr. Asare is the Cofounder & Chief Marketing Officer for Social Identity platform ESAIYO. ESAIYO captures, connects, preserves & displays important identity and historical data related to physical and virtual objects. Mr. Asare has marketed and monetized content releases that have generated approximately 20,000,000 record sales and album equivalents. He has worked with startups that have raised north of $50,000,000. He has also worked as a marketer and business development executive on tens of millions in eCommerce sales. Mr. Asare was the founder of Innovation Live (2016) and Cofounder of StartUp Rock On (2012), innovation public policy event series' running concurrent to The Democratic and Republican National Conventions. These event series’ featured appearances from Vice President Joe Biden, Former Congressman Daryl Issa (CA-49), Congressman Eric Swalwell (CA-15), Los Angeles Mayor Eric Garcetti, The Roots, Steve Aoki, etc Mr. Asare was the New Media/Social Media Manager for Sean "Diddy" Combs' empire, overseeing the digital marketing and social media platforms for Diddy's brands, including Ciroc, Sean John Fragrance, and Bad Boy Entertainment. Mr. Asare has been a founding member or early hire for numerous startups. He has advised numerous large companies and agencies including Startup America, Google, Facebook, Bit Torrent, The Consumer Technology Association, Microsoft, Universal Music, Apple, Monster Products, etc with a focus on monetization, marketing and business development strategy and execution. Throughout his storied career he has envisioned and executed global marketing campaigns for artists and brands such as: Newark Mayor Ras Baraka, Jerry Wonda, Ice Cube, Prince, Pharrell, Wu Tang Clan, LL Cool J, Outkast, Gnarls Barkley, John Legend, Snoop Dogg, Mary J Blige, The Roots, The Fugees, Diageo, Warner Music Group, Sony Music, Estee Lauder etc. Mr. Asare began his career as an Investment Banker at Citigroup's' Salomon Smith Barney and was a holder of Series 7, 3, 63 & 55 Licenses. Specialties: Online Marketing, Growth Strategy, Monetization, Social Media Marketing, Business Development, Artist Management, Media Buying, International Politics, Blockchain, Social Impact Past/Current Board Appointments Consumer Technology Association Leader in Technology United Nations Media Summit (Advisor) YEAY/WOM Token (Advisor) Experience Resorts (Advisor) TicketFairy (Advisor)
In the near future, communities may be built into every aspect of your daily life.
Building a successful brand is all about creating and engaging a community around your business. Loyal customers benefit a business’s bottom line, but avid fans can actively increase it. Not only are they loyal customers, but they will often share their passion with others and attract new customers to your business. The secret to creating genuine fans is not just providing an outstanding product or service (although that’s an essential first step). It’s building a community that draws them together based on the interests, values and vision they share with both you and each other. Fortunately, now that the public can easily learn more about you and your company online, building a community of fans is easier than ever before—if you take the right steps. Below, 15 members of Fast Company Executive Board share their best tips for building an engaging community for your customers.
Business lessons from the Fugees and other star creatives.
We believe that every object in time and space is unique. Our platform captures this uniqueness and allows users to interact with objects that are important to them.