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Laura Kerbyson

Owner | Designer | Developer | Marketing | Photography | Internet ExpertLaura Kerbyson Design Company

Palm Beach, Florida Area

Member Since August 2021


Computer Science


I am the CEO of the Laura Kerbyson Design Company which is the parent company for Florida Web Development (, Carolina Web Development (, and the Laura Kerbyson design label ( My background is in computer science, business and design (all forms graphic, interface, print, interior, architecture). I also have a strong background in Marketing and Operations. I also do Interior Design, Real Estate Design Work and Yacht Interior Design.

Published content

Does your sales team prioritize people or business transactions?

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Here's how to humanize the funnel conversion rate and win at relationship building.  Whether you are a seasoned business owner or just starting out in the market, it's important to realize that if you want your company to grow and have relevant longevity, you need to put the needs of potential and current customers first. It's not always about making a quick buck on the next sale or convincing your current clients to sign up for add-on products and services in the rush of the moment. Sometimes it's more appropriate to sit back and continue to get to know them even better. Figure out how best to find a solution that is the right fit for the client and not all about promoting how much your company can do for them. To help you begin an alternative approach to doing business and become more successful at retaining customers who may be willing to provide positive bonus referrals, 15 Fast Company Executive Board members chime in to share their best practices.

15 ways to engage more with environmental sustainability

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Greater engagement with the corporate sustainability movement can serve your brand, its employees and its customers. Many employees today want a company that supports environmental sustainability or works toward an eco-friendly future. It's important that companies consider different ways to incorporate their sustainability values into their company mission so that it's clear to all employees and customers what they support. As a leader, there are a few simple ways to ensure that your employees are engaged in the overall environmental sustainability goals that you've set. Below, 15 Fast Company Executive Board members shared their best advice for enhancing their company's engagement in sustainability.

15 smart social media strategies to increase audience engagement

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These social media strategies can help your brand drive engagement that ultimately leads to a loyal following and more conversions from your online content. Social media platforms like Instagram, Facebook and Twitter allow businesses and leaders to connect to prospective customers with the tap of a button or two. But using social media well has become a skill that leaders need to learn to meaningfully engage with customers. It's not enough to consistently post content; instead, your brand needs to take the time to respond to comments, create engaging posts that resonate with followers and learn more about the audience's needs. Here, 15 Fast Company Executive Board members explained the smartest ways to interact on social media to get the engagement you want. Follow their recommendations to drive more meaningful interactions with your online audience.

Nine ways to evaluate mid-year business successes and pain points 

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These crucial factors will contribute to the organization's ability to thrive and make the necessary improvements, year after year. Taking a mid-year stock of your company's latest goals, accomplishments and challenges in the industry is a typical process that every leader and their team must engage in to enable the establishment to survive.  But why wait until mid-year? Planning ahead of the assessment season to find innovative solutions that will push your company's growth—whether you're experiencing an economic downturn or the business is booming—is the best way to move forward!  Here are nine items that leaders from Fast Company Executive Board always like to consider in their efforts to help the company continue to meet its objectives. 

15 ideas to boost your business recognition in the marketplace

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If you're strapped for cash, you can still find practical ways to launch and grow your new establishment successfully. Building a start-up business on a small budget is never easy. But being new to the industry it's important to build the best track record and gain as much positive attention as possible to elevate and expand your company in no time. Below, 15 gurus from Fast Company Executive Board share their time and knowledge about low-cost ways to create a buzz factor of excitement about your product or service.

Why graphics technology could be costing your company millions


It’s easy to see how using the wrong format could be costing your company.

Company details

Laura Kerbyson Design Company

Company bio | | - Florida Web Development & Carolina Web Development are advertising agencies that specialize in creating iconic interfaces with style, web sites, maintenance of existing web sites, marketing for companies, high-end software kiosks, email marketing, graphic design, interior design, and designer technology accessories. Photography, design and prepress operations. Designer for marketing collateral such as magazines, brochures, post cards, rack cards, business cards, logos, letterhead etc. - The company is currently located in Palm Beach County, Florida. The company was originally founded on Hilton Head Island & Bluffton, SC. Clients include a wide range industries such as fashion, healthcare, professional sporting events, military alumni, travel & tourism, and real estate. Web site galleries and marketing samples are available on the sites listed above.


Marketing & advertising

Area of focus

Web Development

Company size

2 - 10

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