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Lauryn Sargent

Co-Founder & PartnerStories Incorporated

Washington D.C. Metro Area

Member Since April 2022


Video Production
Content Creation
Marketing Communications


Lauryn Sargent is a co-founder and partner at Stories Incorporated, experts in organizational storytelling that attracts candidates and engages employees for leading and emerging employer brands. Before quitting her job to start Stories Inc., she was in talent acquisition for eight years. There, she realized the power of storytelling to best communicate culture. With a net promoter score of 100, she's proud of the company she and the Stories Inc. team are building.

Published content

5 ways to capture and market your great culture


Here are five tips for communicating culture, from our favorite employee stories of 2022. 

Seven things I’ve learned from the most challenging moments building a services business


I’m relentlessly grateful to everyone on our team, for every client who has trusted us, and to every cheerleader along the way.

16 lessons leaders have learned from a crisis 

expert panel

Your ability to weather a huge storm, in the marketplace, may also increase the growth potential of your business success down the line. Whether you're a CEO corporate executive addressing a corporate PR nightmare or a small business owner strapped for cash, trying to figure out how you're going to make payroll next month, a business crisis is bound to happen at some point so you have to be ready to face the challenge.  In the long run, taking accountability and keeping a cool head is one of the best ways leaders can avoid knee-jerk reactions and learn to troubleshoot the storm more effectively. Below, 16 expert panelists from Fast Company Executive Board will explain what overcoming industry obstacles have taught them in general and how doing so can help other company leaders improve their business patterns overall.

15 ways for bootstrapped startups to reward top performers

expert panel

Even if you're self-funded, there are affordable ways to recognize and reward your team for a job well done. For a bootstrapped startup, giving monetary rewards to show appreciation to stand-out employees might not be possible in the very beginning. But there are other kinds of rewards and ways of recognizing hard work that experts have found make a larger impact than money. From shout-outs in all-hands meetings to creating dedicated "kudos" Slack channels, startup founders have created innovative and effective ways to show their appreciation for their employees' hard work without going over budget. Below, a panel of Fast Company Executive Board members provides their best cost-effective ideas for recognizing employees for their excellent work.

How organizational storytelling can capture and communicate culture


The old adage may be "A picture is worth a thousand words," but today, the stories your people have to tell are worth 50,000 corporate statements.

Company details

Stories Incorporated

Company bio

Stories Incorporated are experts in culture communication. First, we uncover powerful stories from your team members about their employee experience. These stories collectively show what’s unique about your culture. Then, we bring those stories to life through a variety of media and connect them to your brand messaging, values and purpose. We deliver content libraries full of engaging pieces, optimized for each channel you’re building. Learn more at


Marketing & advertising

Area of focus

Content Marketing
Brand Marketing

Company size

11 - 50

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