Leigh Dow

Member Since 2021

Leigh Dow

Global Marketing Executive

48 West Agency

Phoenix, Arizona Area

Leigh Dow’s mission is to deliver transformational marketing for brands navigating strategic inflection points. She’s a change agent focused on what’s next, seeking out new ideas, and leading efforts to accelerate growth, build new business and increase brand value. Throughout her Fortune 100 career, she’s built a reputation as an information architect known for her nonlinear approach using critical thinking, intuition, and experimentation to deliver a more imaginative solution to a problem. Leigh employs lateral thinking to make connections between completely unrelated fields, leading to the generation of ideas that transcend existing structures. Leigh holds an MBA specializing in Technology Management and a BS in Geopolitical Strategy. Leigh has received numerous accolades for her leadership, entrepreneurship, and community involvement and is a 2023 Cybersecurity Excellence Awards Marketer of the Year and Podcast of the Year honoree. She is a member of the inaugural SIA Power 100, Chief and Women in Revenue. In 2020, Leigh was named as a Phoenix Business Journal Most Admired Leader.

SKILLS

  • Executive Leadership
  • B2B Marketing
  • Product Marketing

RECENT CONTENT

January 6th, 2023

14 steps to elevate business content and improve conversion rates

Here's how to write winning word copy that encourages a call to action.

October 24th, 2022

Raising the bar for remote workers and contractors: 15 tips to try 

Creating higher workflow standards, and accountability across the board, empowers everyone to strive for success.

October 11th, 2022

Five things businesses and consumers must demand from the metaverse 

Just as we saw in the platform economy of Web 2.0, Web 3.0 can have sweeping consequences on the human collective.

September 1st, 2022

Launching a podcast? Try these 14 tips for greater exposure

Brands that want to capitalize on the popularity of podcasts need a solid strategy for reaching and growing an audience.

March 3rd, 2022

Get 'unstuck' with these 15 motivation-boosting strategies

Feeling "stuck" can have a negative impact on multiple areas of your business. Thankfully, there are ways to reignite your creative spark.

February 16th, 2022

The CFO-CMO dynamic in a digital landscape

As companies drive more digital transformation, it is imperative marketing and finance work more closely to attract and retain customers and drive growth. 

January 26th, 2022

Here's how to keep a consistent tone in your external content

If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent.

January 18th, 2022

How diversity, equity and inclusion promotes business innovation

To truly innovate and tap into your company's full creative potential, you need a diverse workforce with equal access to opportunities.

January 14th, 2022

The metaverse is coming. Are your ethics ready?

Every brand and company will need a metaverse strategy and defined metaverse ethical policies.

November 16th, 2021

16 practical ways leaders can refine their communication skills

Good communication skills are an essential key to success for any professional, but especially so for leaders.

COMPANY INFO

48 West Agency

Problems are not roadblocks, they are wake up calls for creativity. We solve your toughest marketing challenges. We’re the award-winning agency that makes things happen. The way you think about problems has a direct influence on your ability to solve them. We don't lead by influence, we create influence. We break conventions with our unexpected thinking. 48 West is a tenacious team built to face your marketing and PR challenges through our creative, innovative thinking. 48 West has the in-house expertise to dive deep into the most complex PR and marketing challenges and deliver solutions that get results. At 48 West, you will find senior executives with Fortune 100 experience leading strategy development, as well as teams who can execute. Our teams understand the multi-layered world of global marketing, marketing partnerships, and distribution channels. Since we operate as a boutique agency, you will never pay for big agency overhead and you will always have access to the person doing the work. Clients love our radically transparent approach, and our commitment to collaboration makes you a partner start to finish. Big ideas start here.

AREA OF FOCUS

  • Marketing Automation
  • Market Research
  • Analytics

INDUSTRY

Marketing & advertising

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