Member Since October 2021
Leigh Dow’s mission is to deliver transformational marketing for high-growth brands navigating strategic inflection points. She’s a change agent focused on what’s next, seeking out new ideas, and leading efforts to accelerate growth, build new business and increase brand value. Throughout her Fortune 100 career, she’s built a reputation as an information architect known for her nonlinear approach using critical thinking, intuition, and experimentation to deliver a more imaginative solution to a problem. Leigh holds an MBA specializing in Technology Management and a BS in Geopolitical Strategy. Leigh has received numerous accolades for her leadership, entrepreneurship, and community involvement and is a 2023 Cybersecurity Excellence Awards Marketer of the Year and Podcast of the Year honoree. She is a member of the inaugural SIA Power 100, Chief and Women in Revenue. In 2020, Leigh was named as a Phoenix Business Journal Most Admired Leader.
13 leaders discuss the strategies that are working for them. If you are trying to grow a successful business, it is imperative that you stay one step ahead and monitor what the competition is doing, no matter what type of field you are working in. Understanding a competitive edge they may have—be it marketing strategies, services, or top clients—is key. This helps you to better identify how your company can fit in by finding its own voice in the current market, standing out in a sea of information overload, and delivering unique brand messaging. Plus, the bottom line is that future clients are seeking the best solutions to move them forward as well. That's why Fast Company Executive Board members share the rhyme and reason behind their best practices for monitoring the competition and their market share below.
It's about ensuring that our interactions and experiences in the Metaverse are as enriching and positive as those we seek in the physical world.
Consider these 13 design steps recommended by leading industry experts. When you're in the process of developing (or revamping) a company website, you can't be afraid to take risks, break the norm, and add a little more personalization to your brand image—especially if it means reaching out to an untapped market for conversion. But once you've suddenly captured the attention of potential customers and clients, how do you build on that momentum and keep it going? The next step is to offer them substantial information that is engaging and interesting to drive home a clear message of intent. Below, 13 Fast Company Executive Board members each provide one tip for designing a website that will get noticed in today's competitive marketplace.
It takes a village to grow your company and thrive. When you are just starting out during the first few years of a new business operation, it may be instinctive to keep your head down and focus on how to thrive in your day-to-day workflow procedures and how to deliver customer satisfaction first and foremost. However, it's also just as important to engage in strategic partnerships and collaborations that can impact your company's growth potential. The end game is learning to work smarter, not harder. Leading experts from Fast Company Executive Board experienced positive results when they took advantage of untapped opportunities that moved their businesses forward. Below, they share 13 reasons why business leaders should keep an open mind to exploring new partnerships that may be a good fit right now.
20 tips to set your new company up for success in the marketplace. As a company leader, you may be confident about your organization's ability to meet consumer demands and thrive at meeting your quarterly goals on a regular basis right now. But if you don't have a systematic approach to coming up with ways to keep your business financially fit, you'll be setting your company and team up for failure in the event of unforeseen circumstances. For example, an unsteady economy. Your numbers may look good on paper but regulating your KPI metrics in real-time is essential to generate a true measure of financial success. Below, 20 Fast Company Executive Board members share one piece of advice that aspiring business leaders or small business owners should consider when it comes to understanding the importance of financial management and planning for longevity in any industry.
14 tips for business leaders aiming to reframe a culture of adaptability at the office. For a company to remain competitive and survive in today's marketplace, its leaders must be willing to fully embrace what it means to build a culture of adaptability among a diverse workforce and live up to its own expectations. Improving the company's culture won't happen overnight, but if leaders begin to gather and share employee success stories and transformative behavior patterns, doing so will plant the seed of change for the better. In turn, top talent will be more likely to take a second look at potential career opportunities at the prospective company. Here are 14 suggestions from Fast Company Executive Board members that can lead to a better work environment and a desire to change.
BlackCloak protects corporate executives and high-profile individuals from cybersecurity, privacy, financial, and other reputational risks. Used by Fortune 500 companies across all industries, the BlackCloak Concierge Cybersecurity & Privacy™ Platform is a holistic solution including mobile and desktop apps as well as concierge support. Executives and high-profile individuals get peace of mind knowing their family, reputation, and finances are secured. Companies rest assured their brand, intellectual property, data, and finances are protected against threats coming through executives without having to invade their personal lives.