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Leslie Barrett's avatarPerson

Leslie Barrett

President and PartnerGoodby Silverstein & Partners

San Francisco, CA

Member Since May 2023

Skills

Advertising

About

Born in Zurich, Switzerland, Leslie moved to the US at the age of 13. She began her advertising career at Anderson & Lembke, where she worked on Microsoft for three years. During her 23-year tenure at GS&P, she has led the Wall Street Journal, SBC, HP, Emerald Nuts, Subway, Denny’s, Logitech, TD Ameritrade, Nickelodeon, SONIC Drive-Ins and Häagen-Dazs accounts. Barrett’s teams have consistently developed work awarded for both creativity and effectiveness. She currently oversees the BMW, HP, Comcast/Xfinity, PayPal, Califia Farms and One Medical accounts, among others. Over the years Barrett has led a number of the agency’s new business wins and, as a result, became director of new business in 2014. She was named a partner in 2016 and became President in 2023. She lives with her two daughters in Mill Valley. It’s beautiful, but it’s no Switzerland.

Published content

13 reasons for leaders to ditch their superiority complex at work

expert panel

Here's why humility and active listening skills are key to effective leadership. Behind every great leader is a great team. The continued success of that team and its ability to thrive, however,  also depends on the manager's ability and willingness to hear their employees out about the challenges they may be facing in the trenches or new ideas they want to bring to the table.  Developing an ego or coming across, more often than not, as a "know-it-all" in one-on-ones or team meetings may be a tell-tale sign that you have a superiority complex, which can ultimately lead your team to failure. The good news is that once you're able to identify your own behavior patterns and recognize you're not the only voice in the room, you'll be able to nip it in the bud quickly and effectively—once and for all. Here, 13 experts from Fast Company Executive Board share how and why it's so important for leaders to avoid a superiority complex no matter where they work. 

Company details

Goodby Silverstein & Partners

Company bio

We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.

Industry

Marketing & advertising

Area of focus

Advertising
Brand Marketing
Digital Marketing

Company size

201 - 500