Member Since 2021
ServiceMax
California
Liz Carter is the Senior Vice President of Marketing for ServiceMax. In this role, Liz leads the global marketing organization including demand gen, product marketing and corporate marketing functions. Previously, Liz built the field marketing and corporate events function at ServiceMax and managed various aspects of corporate marketing, communications and demand gen, over her 9 years at ServiceMax. Prior to joining ServiceMax in 2011, Liz was the Senior Event Marketing Manager at SuccessFactors where she developed corporate event programs like SuccessConnect, SuccessFactors annual user conference and supported SuccessFactors goals of high growth and IPO through events. Earlier in her career, Liz was the event manager at companies including Internet Security Systems/IBM. Liz is an experienced marketing leader who has built and managed high performing teams that deliver results across demand gen, communications, corporate events, field marketing and thought leadership. She holds a Bachelor of Arts degree in English from Vanderbilt University.
Before you invest a lot of resources in a rebranding initiative, make sure it's worth it for your business to do so.
As technology transforms and industries shift, important new marketing trends are beginning to emerge.
Pretending that the shift to work from home doesn’t come with challenges will get you nowhere.
In a world where qualified workers are hard to find, new-skill development will be key.
Automation and data intelligence will become increasingly critical building blocks of a successful business.
Remote and hybrid workplace environments are here to stay.
Many people are intimidated by public speaking, but by following a few simple tips, you can calm your nerves and engage your audience.
Waiting for things to fall into your lap will only slow your progress.
Most organizations have specific rules and protocols workers are expected to follow, as well as carefully developed missions and visions that are intended to guide the entire team's actions. However, employees won't just blindly follow these rules if the leaders who established them aren't modeling that behavior themselves.
Stress is a natural part of life, but it doesn't have to derail your focus and productivity.
Writing informative content can set you and your organization up as experts in your industry—but only if it provides real value to your audience.
ServiceMax’s mission is to help customers keep the world running with asset-centric field service management software. As the recognized leader in this space, ServiceMax’s mobile apps and cloud-based software provide a complete view of assets to field service teams. By optimizing field service operations, customers across all industries can better manage the complexities of service, support faster growth, and run more profitable, outcome-centric businesses.
Technology