Member Since 2021
Liz Carter
ServiceMax
California
Liz Carter is the Senior Vice President of Marketing for ServiceMax. In this role, Liz leads the global marketing organization including demand gen, product marketing and corporate marketing functions. Previously, Liz built the field marketing and corporate events function at ServiceMax and managed various aspects of corporate marketing, communications and demand gen, over her 9 years at ServiceMax. Prior to joining ServiceMax in 2011, Liz was the Senior Event Marketing Manager at SuccessFactors where she developed corporate event programs like SuccessConnect, SuccessFactors annual user conference and supported SuccessFactors goals of high growth and IPO through events. Earlier in her career, Liz was the event manager at companies including Internet Security Systems/IBM. Liz is an experienced marketing leader who has built and managed high performing teams that deliver results across demand gen, communications, corporate events, field marketing and thought leadership. She holds a Bachelor of Arts degree in English from Vanderbilt University.
SKILLS
- Communications
- Content Marketing
- Event Management
RECENT CONTENT
June 8th, 2022
Considering a rebrand? Keep these 15 important factors in mind
Before you invest a lot of resources in a rebranding initiative, make sure it's worth it for your business to do so.
June 1st, 2022
Three trends that will have your marketing department humming
As technology transforms and industries shift, important new marketing trends are beginning to emerge.
April 6th, 2022
Maintaining productivity in a remote working environment
Pretending that the shift to work from home doesn’t come with challenges will get you nowhere.
February 17th, 2022
The shrinking global workforce: Preparing employees
In a world where qualified workers are hard to find, new-skill development will be key.
December 17th, 2021
The shrinking global workforce: Responding with technology
Automation and data intelligence will become increasingly critical building blocks of a successful business.
December 15th, 2021
Navigating The Dynamics Of A Remote Workplace
Remote and hybrid workplace environments are here to stay.
October 11th, 2021
15 tips to help novice public speakers nail their next presentation
Many people are intimidated by public speaking, but by following a few simple tips, you can calm your nerves and engage your audience.
September 15th, 2021
Five steps to climbing the corporate ladder
Waiting for things to fall into your lap will only slow your progress.
August 20th, 2021
15 ways leaders can set a bad example for their teams
Most organizations have specific rules and protocols workers are expected to follow, as well as carefully developed missions and visions that are intended to guide the entire team's actions. However, employees won't just blindly follow these rules if the leaders who established them aren't modeling that behavior themselves.
August 11th, 2021
15 leaders' tips for destressing and getting your focus back
Stress is a natural part of life, but it doesn't have to derail your focus and productivity.
August 10th, 2021
16 strategies to ensure the content you’re producing has real value for your audience
Writing informative content can set you and your organization up as experts in your industry—but only if it provides real value to your audience.
COMPANY INFO
ServiceMax
ServiceMax’s mission is to help customers keep the world running with asset-centric field service management software. As the recognized leader in this space, ServiceMax’s mobile apps and cloud-based software provide a complete view of assets to field service teams. By optimizing field service operations, customers across all industries can better manage the complexities of service, support faster growth, and run more profitable, outcome-centric businesses.
AREA OF FOCUS
- Enterprise Software
- SaaS
- Delivery Service
INDUSTRY
Technology