Liz  Carter

Member Since 2021

Liz Carter

SVP of Marketing



Liz Carter is the Senior Vice President of Marketing for ServiceMax. In this role, Liz leads the global marketing organization including demand gen, product marketing and corporate marketing functions. Previously, Liz built the field marketing and corporate events function at ServiceMax and managed various aspects of corporate marketing, communications and demand gen, over her 9 years at ServiceMax. Prior to joining ServiceMax in 2011, Liz was the Senior Event Marketing Manager at SuccessFactors where she developed corporate event programs like SuccessConnect, SuccessFactors annual user conference and supported SuccessFactors goals of high growth and IPO through events. Earlier in her career, Liz was the event manager at companies including Internet Security Systems/IBM. Liz is an experienced marketing leader who has built and managed high performing teams that deliver results across demand gen, communications, corporate events, field marketing and thought leadership. She holds a Bachelor of Arts degree in English from Vanderbilt University.


  • Communications
  • Content Marketing
  • Event Management


June 8th, 2022

Considering a rebrand? Keep these 15 important factors in mind

Before you invest a lot of resources in a rebranding initiative, make sure it's worth it for your business to do so.

June 1st, 2022

Three trends that will have your marketing department humming

As technology transforms and industries shift, important new marketing trends are beginning to emerge.

April 6th, 2022

Maintaining productivity in a remote working environment

Pretending that the shift to work from home doesn’t come with challenges will get you nowhere.

February 17th, 2022

The shrinking global workforce: Preparing employees

In a world where qualified workers are hard to find, new-skill development will be key.



ServiceMax’s mission is to help customers keep the world running with asset-centric field service management software. As the recognized leader in this space, ServiceMax’s mobile apps and cloud-based software provide a complete view of assets to field service teams. By optimizing field service operations, customers across all industries can better manage the complexities of service, support faster growth, and run more profitable, outcome-centric businesses.


  • Enterprise Software
  • SaaS
  • Delivery Service