Member Since 2022
Liz O’Donnell is the author of the award-winning book, Working Daughter: A Guide to Caring for Your Aging Parents While Earning A Living, and the Amazon bestseller Mogul, Mom & Maid: The Balancing Act of the Modern Woman. She believes that caregiving and careers should and can be compatible and she works with companies to: • increase engagement and retention of caregiving employees • build community and network • create caring cultures • optimize performance and productivity. Liz leverages her own experience caring for four different family members while working as a marketing executive, as well as the power of the Working Daughter community – thousands of women and men balancing eldercare, career, kids and more. In 2020 she created National Working Daughters Day, which recognizes the incredible contribution of the unpaid family members who are caring for our most vulnerable citizens and which is always on the third Tuesday in November. In 2022, she launched the Best Places To Work for Working Daughters program to recognize companies that support family caregivers and to raise awareness that we must do more to make care and career compatible.
In order to support your caregiving employees across all life stages, ask them what they need. There is no one better qualified to tell you.
With the right content strategy, you can keep customers coming back to your brand time and time again.
By listening to caregiving employees and meeting their needs, businesses can not only support and retain this segment of workers, but they can also make the work/life challenge more manageable for all employees.
Working Daughter supports women who are balancing eldercare and career. through content, coaching and community. And, we help companies support and retain caregiving employees. Working Daughter serves a turn-key employee resource group for companies that employ family caregivers.
Media & entertainment