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Loren Greiff

Founder & CEOPortfoliorocket

Asheville, NC

Member Since March 2023


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I work with C-suiters, and executives committed to +10X their outcomes for this search and then next. This is not their last career move, or yours. And with churn rate at the C-suite level, whether by choice or not, if you don't know how to prepare yourself today, your tomorrow will be more of the same. I specialize in hidden job market strategies that require more nuanced and uncommon abilities from end to end. These skills and reflect business philosophy and maturity are not available in any other place that I know of other than PortfolioRocket. And, this is 𝒆𝒙𝒂𝒄𝒕𝒍𝒚 why I launched PortfolioRocket in March 2020. Candidates apply Remarkable hires get found. 🚀 MY WHY: To replace the root canal of your career transition for the next position, and the nexts-- in order for enabling your career to be challenging, rewarding and fun. 🚀 PORTFOLIOROCKET works with the C-suite, Presidents, and other Senior Leaders who despite their success, six or seven figure salaries, skills & experience, feel uncertain (even clueless) as to how to best approach their next move – without compromising their values, compensation or fulfillment. ❌ WHAT DOESN'T WORK: Magical thinking, expecting that only an updated resume, executive recuriters, headhunters, or applying endlessly online is the winning career formula for your specific wants and needs. 👉🏼 WHAT DOES: A verifiable system that’s served nearly +300 Clients with tangible results like increases their compensation on average +67% and + 4-5X’s their ROI. 🚀 PORTFOLIOROCKET is a curriculum to learn now and use for the rest of your career. Action takers, not excuse makers, welcome.

Published content

20 tips for business leaders trying to attract their target audience

expert panel

Industry experts share top tips to make your mark in business and continue to move ahead. When your brand is competing in a saturated market, it's important to figure out how to stand out from other businesses. But it's not about being the loudest voice online or placing out-of-home advertisements. Standing out is most effective when leaders do their research to understand who they are talking to and what will resonate with their audience. Below, 20 Fast Company Executive Board members each provide one successful tactic for reaching the right audience and staying visible in a crowded market without being spammy or offensively persistent.

15 ways leaders can increase equity and transparency in their performance review process 

expert panel

Amid performance review season, I understand the importance of embracing a holistic strategy that not only values individual contributions but also prioritizes fairness, open communication, and continuous improvement.  To cultivate this for our organization, we refactored our system of growth from being a linear promotion process to one that allowed for more divergent growth paths. Having an "up or out" model didn't work for our company culture. Having a lattice-based (rather than a ladder-based) approach gave people more autonomy in the course of their careers. And we made our promotion logic more equitable by transparently naming the conditions for growth. To help other leaders, I asked members of the Company Culture Group of Fast Company Executive Board, a community I lead, how they improve equity and transparency in their review process. Here are important steps that they take and the impact they’ve seen from doing so.

Is your elevator pitch moving you forward or holding you back?

expert panel

16 tips to showcase your business potential and achievements in minutes. Whether you are new to the business—trying to make a name for yourself—or a seasoned professional who wants to pivot your approach to share a new concept in the industry, networking opportunities may come and go, so they are essential and can be exciting at every point in your career. However, attending these types of events can also be intimidating or cause social anxiety if you are an introvert or extrovert who has not prepared properly to present yourself—and what you have to offer—to others.  The experts at Fast Company Executive Board realize how important it is to make the most of your time at these types of events. If you want to make a good impression this time around, here, they each share one way for business professionals to create the best networking elevator pitch to get your career or a new venture off the ground effectively.

How well do you handle professional and personal rejections?

expert panel

20 tips to overcome life's challenges and move ahead. No matter what type of career path you choose to follow in life, it's essential to develop tough skin and a positive, healthy mindset about your talents, goals, and purpose. Whether it's a new job opportunity, a promotion, or a business deal you're looking to close, it's normal to face plenty of rejections and hearing a lot of "nos" before you get to the yeses.  Talking through your frustrations with a trusted mentor or reading about inspirational success stories and how others have been able to overcome difficult setbacks in business and life, will remind you that failure can also be a pathway to success. Here, 20 Fast Company Executive Board members each offer one tip for aspiring career professionals who need a little motivation to keep going despite rejections.

18 executives discuss their professional drive and determination

expert panel

What inspired your career path? There are a variety of reasons why people choose to go into business or become interested in a specific career industry sector. Some would say that the key to finding your calling is to do what you love or pursue an area where your skills can truly make a difference in the lives of others. Here, 18 business leaders from Fast Company Executive Board weigh in on what inspired them to seek and maintain their current position as a professional in their succeeding organizations.

Is your business conference merch up to par?

expert panel

11 tips that will elevate your brand at the next event. How can company representatives leave a desirable impression when attending the annual conference circuit, whether on-site or virtually? Designing merchandise giveaways that speak directly to the brand's mission and core values is one way to attract the attention of conventiongoers, but it can't be run-of-the-mill items that will end up in the trash (or disregarded online) at the end of the day. That would be a poor return on investment.  Instead, lean toward sustainable products that have the biggest potential to come in handy for attendees—same time next year. Below, 11 Fast Company Executive Board members share best practices for how to use merchandise opportunities to build brand awareness and why it works for them.

Company details


Company bio is NOT recruiting or headhunting. We don't push jobs. We don't smush you into a position or company. We don't placate either. We are proof that your search can be a wildly fun, challenging, successful process. Sure it requires effort, but the all best rewards do. And if you're here, you know from hard work that pays off. 🚀 PortfolioRocket is a proprietary career curriculum to access today and use for life -- enabling you to GET FOUND for 80-85% of the opportunities NOT posted online, in the hidden job market while building your network for your future. PortfolioRocket is culmination of 30+ years of torture tested corporate experience -- immersed in the end to end process with candidates while partnering with demanding hiring managers. Clients land their next ideal career moves efficiently and effectively. ❌ Without wasting time sucked in by "easy apply" buttons ❌ Job boards OR ❌ With opportunities that don't meet their deeply personal criteria. Best of all they've scored coveted role at top tier companies like Netflix, Instacart, SalesForce, Sega, Kaiser Permanente, Salesforce, FCB & over 100 others with remarkable results superseding compensation alone. My promise is that you'll never approach your search the same way ever again.


Corporate leadership