Lorne Lucree

Member Since 2022

Lorne Lucree

Chief Innovation Officer

Voyant Beauty

New Jersey

Proven C-suite Innovation and Global Marketing leader with extensive experience at every step of the beauty and personal care value chain: - Global Marketing and Product Development at the top beauty companies in the world (L’Oreal, Estee Lauder) as well as one of the first and most successful Indie Brand Incubators (Luxury Brand Partners, Oribe, R+Co) with proven successful exits - Lead innovation, R&D, and ESG at the largest personal care contract manufacturer in North America working with a range of specialty retail brands and blue chip CPGs, able to speak manufacturing, quality, regulatory, Ecovadis, supply chain, operations, conversion revenue and contribution margin - Track record of successful partnership with Founders (IGK, Oribe, R+Co) and Global Influencers (Patrick Starrr) to build out brand design and bring vision to life - Worked closely with the most in demand Branding Agencies (Aruliden, Schoolhouse, Established, Gates) to define strategy, look and feel - Extensive network of raw material, packaging (custom and stock), and contract manufacturer (skin, body, hair, color, tools, implements) partners - Understanding and execution of process to successfully launch brands at Sephora, Ulta, Birchbox, Amazon, Bluemercury, Neiman Marcus, Cult Beauty, Douglas, Mecca, and more - Close partnership and experience with Private Equity and Venture Capital partners - Award winning concepts/products, including: Allure Best of Beauty Breakthrough, Allure Best of Beauty, Cosmopolitan, O-Magazine, CEW, Men’s Health, Glamour, Shape, Refinery 29, and more - NYU Stern MBA with strong marketing, technical, and communication background


  • New Product Development
  • Ideation
  • People Management


February 22nd, 2023

What can The Real Housewives teach us about consumer behavior? To understand reality, suspend it

The next time you’re thinking about predicting trends, product launches, or social content, flashback to any Housewives reunion special you’ve watched.

November 22nd, 2022

Here's how leaders and teams can embrace progress, not 'perfection'

12 ways managers and staff can command professional higher standards for themselves without obsessing or feeling anxious.

November 11th, 2022

Spice Up Your Life: What the Spice Girls can teach us about creating breakthrough beauty product innovation

The next time you look at your marketing calendar or product brief, take yourself back to 1997 and add some spice to your approach.

November 3rd, 2022

15 ways to create a purpose-driven brand 

Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers. 


Voyant Beauty

We serve our customers at every stage of the brand lifecycle. Offering an integrated network of innovation and manufacturing capabilities that delivers responsive solutions and increased speed to market. We have revolutionized the contract manufacturing discipline.


  • Manufacturing
  • Consumer Goods
  • Product Management


Corporate leadership