Chief Strategy OfficerPondurance
Member Since January 2022
Lyndon is an experienced technology executive focused on building high-growth enterprise SAAS companies. At Pondurance, he leads product management, corporate development, and drives cross-functional performance. He joined Pondurance from FireEye Mandiant (Nasdaq: MNDT), where he served as Vice President of Business Development, focused on strategic growth initiatives. Lyndon has held senior leadership roles in multiple fast-growing cyber security companies - Endgame (acquired by Elastic) and Verodin (acquired by FireEye). Lyndon actively advocates for STEM education for both students and adults through a variety of non-profit organizations. He currently serves on the Board of the University of Maryland's Department of Electrical and Computer Engineering (ECE).
Here's how to write winning word copy that encourages a call to action. Creating compelling content is a lot easier if you're already developing quality products and services. Standing confidently in what your brand represents and delivering an authentic copy message backed up by tangible results will make a difference to your target customer. To engage your audience even further through a broader range of platforms, it's beneficial to speak directly to their needs and provide them with the expert information they are seeking to overcome business challenges and improve their client success rates. If you dread the copywriting aspects of your business, 14 Fast Company Executive Board members are here to help you get started, whether you're writing content for your website, social media platforms, email marketing, or advertising.
A lot of SMBs still think they’re not big enough to interest cybercriminals.
Here's why cultivating a brand is more than just advertising. With the internet in our hands, there's so much at stake when it comes to attracting and retaining clientele. Today's consumers are bold and savvy about researching the specific products they intend to purchase and they don't have a problem calling a brand name out over social media regarding its lack of transparency about its merchandise, services, or a timely topic that could affect the bottom line. At the end of the day, If a company falls short on delivering a marketing promise, seems out of touch with its target audience, or strays away from its original core values, chances are it runs the risk of losing respect and loyalty of its major stakeholders. Below, 16 members of Fast Company Executive Board offer tips on how to walk your talk—internally and externally—and why it's so important.
Pondurance's mission is to ensure that every organization is able to detect and respond to cyber threats – regardless of size, industry or current in-house capabilities. We believe AI and automation alone aren’t enough, you need ingenious human experience because attackers aren’t machines, they are people. We combine our advanced platform with decades of human intelligence to speed detection and response and contain cybersecurity threats quickly to ultimately decrease risk to your mission.