Member Since July 2022
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About
Maddy Osman is the bestselling author of "Writing for Humans and Robots: The New Rules of Content Style. She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush's and BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
Maddy Osman
Published content
expert panel
When it comes to brand marketing, elevating your authentic story as an individual is just as important as company branding. For the past decade or longer, the term "brand marketing" has taken on a life of its own. People now realize that it's not just about a material product or service; "brand marketing" is also tied directly to the individual who is trying to launch or further themselves in the marketplace overall, and not just with any particular company affiliation. In an unstable economy with massive layoffs, it's all about the person and the next steps they want to take in life—especially as it relates to their personal passion, mission, and goals. Here, 19 Fast Company Executive Board members each share their advice with individuals who aspire to elevate their personal and professional branding to become a powerful thought leader who creates and delivers highly impactful, memorable presentations through the stories they share with others—during the workday or after hours.
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Industry experts share top tips to make your mark in business and continue to move ahead. When your brand is competing in a saturated market, it's important to figure out how to stand out from other businesses. But it's not about being the loudest voice online or placing out-of-home advertisements. Standing out is most effective when leaders do their research to understand who they are talking to and what will resonate with their audience. Below, 20 Fast Company Executive Board members each provide one successful tactic for reaching the right audience and staying visible in a crowded market without being spammy or offensively persistent.
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Smaller brands have more leverage than they realize. It's time to tap into it. It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the good news is that, as a small business, your company doesn't have to feel pressured to keep up with the big guys in the market. Instead, reflect on the benefits of your company's flexibility to cultivate a more meaningful niche that will meet the needs of consumers who are being overlooked in the industry you intend to serve. Here, experts from Fast Company Executive Board weigh in on the various ways that smaller businesses can still compete against big ones without having a mega-corporate budget.
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Get over yourself and trust your team. When you're a first-time entrepreneur who is trying to establish your company in the marketplace, there are plenty of responsibilities that will fall on your plate—anticipated or unexpected. You'll also need to maintain credible brand awareness, develop the right community of advocates to move your company ahead, and ensure repeat customers. These challenges can be overwhelming if you don't have the right team in place. It's essential to build the strongest foundation of team leaders who can stand confidently and remain trustworthy in your absence. But your professional success also depends on your own ability to change old behavior patterns at work. To help guide your strategic action plan to improve workflow and remove distractions, Fast Company Executive Board members share advice on the 13 bad habits every start-up business owner may be guilty of at times and should eliminate from their daily routine hereafter.
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Despite continuous and exponential technological advancement, AI tools like GPT-3 writing generators won't be taking over for copywriters and other creatives any time soon.
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Try these simple ideas to build the right community partnerships that make a difference. When you're a small business owner just starting out in the marketplace, one way to expand your reach and build stronger, authentic community relationships is by paying it forward to others who are in need. There are plenty of creative ways to get started if you begin to think outside of the box to develop a relatable tie-in that also builds on the company's mission and credibility. Below are 15 experts from Fast Company Executive Board to share their tips.
Company details
The Blogsmith
Company bio
The Blogsmith is a data-driven content agency for B2B tech companies. We work with clients like HubSpot, Automattic, Kinsta, and Sprout Social. Our founder's background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about their process and get in touch to talk content strategy: www.TheBlogsmith.com