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Marc Butterfield

SVP, Innovation & DisruptionFirst National Bank of Omaha (FNBO)

Omaha, NE

Member Since March 2023


Direct Marketing


I am both the co-owner of Eleven19 (Creative Agency) and the SVP of Innovation & Disruption at FNBO, the largest privately held bank in the United States. I am accountable for accelerating innovation throughout the enterprise, identifying disruptive business model threats to financial services, establishment & creation of new business models and fintech engagement. I am also responsible for leading change management and strategic thought leadership to drive process and cultural evolution necessary for effective innovation practices. Skills Summary Entrepreneurial and driven Chief Innovation Officer with nearly 20 years of industry expertise, focusing in fintech, digital banking and consumer lending. Established & managed numerous new and disruptive business models within blockchain, digital banking and unsecured lending. Proven networking skills with Executives, VCs, LPs and startups. Professional Accomplishments Led the organization in the delivery of the Bank's digital experience, and manages the digital payments landscape. This included P&L accountability for FNBO Direct, assessing and benchmarking current digital capabilities, identifying and prioritizing key gaps, and demonstrating cost/benefit rationale for investments. Accountable for $500 million unsecured lending P&L and new product development for all consumer lending partnerships. Led cross-functional team to develop new segmentation and marketing strategies responsible for increasing ROI of direct marketing campaigns from 21% to 62%. Managed all aspects of $12 million annual marketing budget, including planning, execution, and analysis of direct mail segment Set corporate record for number of new accounts booked from a single campaign due to development of new product pricing strategies and increasing customer universe from 2.5 million to 10 million Successfully navigated the Credit Card Division’s credit risk group through the worst economic recession since The Great Depression Redesigned the entire credit line management strategy using trigger-based events and a new economic-based segmentation scheme Achievement / Awards 2009 Recipient of the Key to the City of Omaha Led the 2009 Card Special Asset Team tasked with developing a company-wide reduction in high-risk balances

Published content

Startup incubators vs. accelerator programs: 9 factors to consider 

expert panel

If you're about to apply, consider these key points. There are a variety of resources available for new entrepreneurs to consider when they are just starting out and trying to grow a successful business in their market. Associating your business with either a startup incubator or accelerator program is one idea to consider if you are looking for opportunities to connect with mentors, technology tools, and more to elevate your organization to its next level.   We asked nine experts from Fast Company Executive Board to each discuss one factor that every rising leader should consider when they are weighing their options about which route to take. 

How to invest in the right business technology even on a limited budget 

expert panel

Business leaders share their best strategies for implementing technology solutions at work without breaking the bank. Whether you are an early-stage startup organization with limited capital or a large company that is suddenly facing financial uncertainty, no matter how you look at it, the ability to utilize innovative technology to advance your team's capability to serve client needs will move your company forward—but this can be difficult to do when working with a limited budget There are still steps you can take, however. Below are 11 methods that Fast Company Executive Board members recommend implementing when searching for the right technology to invest in, despite any current budget constraints.

Can industry conferences make you a stronger business professional?

expert panel

If you want to strengthen your professional network, skills and knowledge, making time to attend industry conferences can be a great strategy. As a business professional, attending an industry conference can be a valuable opportunity to learn from experts, network with peers and stay current with the latest industry trends and innovations. Whether attending in person or virtually, these events provide a unique chance to gather insights, ideas and best practices that can help you stay ahead of the competition. Below, 15 Fast Company Executive Board members share some of the big benefits you can gain from attending an annual industry conference, from creating new partnerships to learning new information about your industry. Consider their insights the next time you hear of an upcoming event you may want to attend.

Company details

First National Bank of Omaha (FNBO)

Company bio

For more than 165 years, FNBO, a subsidiary of First National of Nebraska, has set the standard for outstanding customer service coupled with some of the most innovative financial products in the industry. When it opened in 1857, FNBO was a local bank that served only Omaha and the surrounding communities. Today, FNBO has locations in eight states and more than 6.6 million customers across the country. First National of Nebraska and its affiliates have nearly $30 billion in managed assets and 5,000 employee associates. We've come a long way in the last century and a half. As you browse through our site, we think you'll understand why we've been so successful – and why we're so excited about what the future holds for our customers and our organization. Check us out at



Company size

1,001 - 5,000