Member Since April 2022
Marie Hattar is chief marketing officer of Keysight Technologies. Hattar is responsible for Keysight’s brand and global marketing results. She drives Keysight’s corporate positioning, messaging, and communications to internal and external stakeholders to create a competitive advantage for the company’s growth initiatives. Hattar has more than 20 years of marketing leadership spanning the security, routing, switching, telecom, and mobility markets. Hattar received her master’s degree in Business Administration and Marketing from York University and a bachelor’s degree in Electrical Engineering from the University of Toronto.
Particularly in the creative process, marketers have many opportunities to leverage generative AI tools like ChatGPT to enhance campaigns.
As new digital channels proliferate and marketers become more aware of the needs of people with disabilities, website accessibility is an even bigger priority.
I have incorporated the following strategies within my own company and recommend you consider them for your next executive leadership event.
Marketing has a pivotal role to play in driving the significant change required to shift from a linear to a circular economy.
Keysight Technologies Inc
Keysight delivers advanced design and validation solutions that help accelerate innovation to connect and secure the world. Keysight's dedication to speed and precision extends to software-driven insights and analytics that bring tomorrow's technology products to market faster across the development lifecycle, in design simulation, prototype validation, automated software testing, manufacturing analysis, and network performance optimization and visibility in enterprise, service provider and cloud environments. Our customers span the worldwide communications and industrial ecosystems, aerospace and defense, automotive, energy, semiconductor and general electronics markets. Keysight generated revenues of $4.9B in fiscal year 2021. For more information about Keysight Technologies (NYSE: KEYS), visit us at www.keysight.com.