Member Since 2022
Marie Hattar
Keysight Technologies Inc
California
Marie Hattar is chief marketing officer of Keysight Technologies. Hattar is responsible for Keysight’s brand and global marketing results. She drives Keysight’s corporate positioning, messaging, and communications to internal and external stakeholders to create a competitive advantage for the company’s growth initiatives. Hattar has more than 20 years of marketing leadership spanning the security, routing, switching, telecom, and mobility markets. Hattar received her master’s degree in Business Administration and Marketing from York University and a bachelor’s degree in Electrical Engineering from the University of Toronto.
SKILLS
- B2B Marketing
- Brand Management
- Go to Marketing Strategy
RECENT CONTENT
January 23rd, 2023
Learning by doing is key to STEM education
Innovation challenges spur our best and brightest to think outside the box and solve real problems.
December 8th, 2022
Four steps to create a personalization strategy that scales
Brands that implement personalization strategies can experience higher customer engagement and loyalty, as well as improved organizational efficiency.
November 22nd, 2022
14 ways employers can nurture their staff's creative contributions
Inspiring employees to address current business challenges—transparently and collaboratively—enables the opportunity to find innovative solutions for business growth.
November 4th, 2022
Balancing volume with value: Digital marketing is a post-covid game changer
While there will always be demand for in-person trade shows and meetings, in the long-term, digital marketing is going to make up a larger slice of our marketing pie.
September 2nd, 2022
Why the CIO and CMO are the new power couple
If companies want to thrive in a digital-first world, the CIO and CMO must work together in lockstep.
July 22nd, 2022
Why B2B brands should partner with creators, not influencers
Every B2B organization should develop a dedicated creator program as part of the marketing mix. Don’t ignore this powerful tool.
June 2nd, 2022
Getting to 'enough': Encouraging women in tech
The beauty of finding multifaceted solutions is that you can start just about anywhere, whether you are already in a role with a budget that’s responsible for bolstering women in tech or you are just someone who wants to do something to help.
COMPANY INFO
Keysight Technologies Inc
Keysight delivers advanced design and validation solutions that help accelerate innovation to connect and secure the world. Keysight's dedication to speed and precision extends to software-driven insights and analytics that bring tomorrow's technology products to market faster across the development lifecycle, in design simulation, prototype validation, automated software testing, manufacturing analysis, and network performance optimization and visibility in enterprise, service provider and cloud environments. Our customers span the worldwide communications and industrial ecosystems, aerospace and defense, automotive, energy, semiconductor and general electronics markets. Keysight generated revenues of $4.9B in fiscal year 2021. For more information about Keysight Technologies (NYSE: KEYS), visit us at www.keysight.com.
AREA OF FOCUS
- Test and Measurement
- Internet of Things
- B2B
INDUSTRY
Technology