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Marie Hattar

SVP and CMOKeysight Technologies Inc

Santa Clara, CA

Member Since April 2022


B2B Marketing
Brand Management
Go to Marketing Strategy


Marie Hattar is chief marketing officer of Keysight Technologies. Hattar is responsible for Keysight’s brand and global marketing results. She drives Keysight’s corporate positioning, messaging, and communications to internal and external stakeholders to create a competitive advantage for the company’s growth initiatives. Hattar has more than 20 years of marketing leadership spanning the security, routing, switching, telecom, and mobility markets. Hattar received her master’s degree in Business Administration and Marketing from York University and a bachelor’s degree in Electrical Engineering from the University of Toronto.

Published content

Four tips for improving web accessibility in marketing


As new digital channels proliferate and marketers become more aware of the needs of people with disabilities, website accessibility is an even bigger priority.

6 strategies for effective executive leadership meetings


I have incorporated the following strategies within my own company and recommend you consider them for your next executive leadership event.

The circular economy: How marketing teams can help broaden its adoption


Marketing has a pivotal role to play in driving the significant change required to shift from a linear to a circular economy.

How to expand your brand to new geographies


Tips for marketers looking to introduce their brand to a new geographical market.

Learning by doing is key to STEM education


Innovation challenges spur our best and brightest to think outside the box and solve real problems.

Four steps to create a personalization strategy that scales


Brands that implement personalization strategies can experience higher customer engagement and loyalty, as well as improved organizational efficiency.

Company details

Keysight Technologies Inc

Company bio

Keysight delivers advanced design and validation solutions that help accelerate innovation to connect and secure the world. Keysight's dedication to speed and precision extends to software-driven insights and analytics that bring tomorrow's technology products to market faster across the development lifecycle, in design simulation, prototype validation, automated software testing, manufacturing analysis, and network performance optimization and visibility in enterprise, service provider and cloud environments. Our customers span the worldwide communications and industrial ecosystems, aerospace and defense, automotive, energy, semiconductor and general electronics markets. Keysight generated revenues of $4.9B in fiscal year 2021. For more information about Keysight Technologies (NYSE: KEYS), visit us at



Area of focus

Test and Measurement
Internet of Things

Company size

10,001 plus