Member Since March 2022
Skills
About
Marisa Ricciardi is the Founding Partner and CEO of the Ricciardi Group, the NY-based strategic marketing agency with clients including Visa, iCapital, Splitit and Adobe, which received Inc’s Fastest Growing Companies award three years running. Ricciardi started her career as a trader on the Unit Investment Trading Desk at Morgan Stanley, became a Vice President at Goldman Sachs, and then the CMO of the New York Stock Exchange (NYSE Euronext). Riccardi is on the Fast Company Executive Board, part of the Forbes Next 1000, a visiting lecturer at NYU, a founding member of the private peer-to-peer network Extraordinary Women on Boards (EWOB) - serving on the Boards of Siena College Stack Center for Innovation and Entrepreneurship and JJellyfish - and is very active in the angel investing community.
Marisa Ricciardi
Published content
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In advance of every decision impacting your business, ask yourself: How will this move serve my team members and their families?
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The best B2B marketing pros are adopting accountability frameworks and embracing emerging technologies as they join their B2C counterparts in putting customer engagement front and center.
expert panel
14 ways business leaders are improving their efforts to walk the talk. When was the last time your company's leadership took time to review its driven purpose as it relates to social responsibilities? If it's been a while, then chances are it may be time to expand on the organization's code of ethics—as your workforce continues to grow into a more diversified and inclusive space. Below, 14 Fast Company Executive Board members offer tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and culture.
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Beware of agencies that are shiny objects and flash over substance. Agency/client relationships today must be metrics-driven and outcomes-based. Anything else is history.
expert panel
Prioritze solutions to improve your customers' journey. During and beyond the global health crisis, plenty of corporate leaders and small business owners alike, have readjusted their thought processes on how they do business. Some began to streamline certain aspects of their product and service offerings to improve bottom line outcomes so the establishment could not only survive in an uncertain and evolving economy but thrive and continue to shine above their competitors. Here, 10 business leaders from Fast Company Executive Board weigh in on what their top strategies have been for streamlining their company's focus and how doing so is impacting their clients' positive engagement with the business.
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Employees need to know where you stand regarding the issues they care about—and they need to know that you care about them.
Company details
The Ricciardi Group
Company bio
We're a B2B creative, strategy and marketing group made up of a diverse and agile network of capabilities and talent who understand complex businesses. Our work with Fortune 500 companies keeps our thinking rooted in experience and unparalleled expertise. Helping early-stage companies develop their brands requires a nimble, even disruptive approach. The intersection of big and small creates a dynamic exchange between evergreen strategies and innovation.