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In advance of every decision impacting your business, ask yourself: How will this move serve my team members and their families? 

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The best B2B marketing pros are adopting accountability frameworks and embracing emerging technologies as they join their B2C counterparts in putting customer engagement front and center.

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14 ways business leaders are improving their efforts to walk the talk. When was the last time your company's leadership took time to review its driven purpose as it relates to social responsibilities? If it's been a while, then chances are it may be time to expand on the organization's code of ethics—as your workforce continues to grow into a more diversified and inclusive space.  Below, 14 Fast Company Executive Board members offer tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and culture.

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Beware of agencies that are shiny objects and flash over substance. Agency/client relationships today must be metrics-driven and outcomes-based. Anything else is history. 

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Prioritze solutions to improve your customers' journey.  During and beyond the global health crisis, plenty of corporate leaders and small business owners alike, have readjusted their thought processes on how they do business.  Some began to streamline certain aspects of their product and service offerings to improve bottom line outcomes so the establishment could not only survive in an uncertain and evolving economy but thrive and continue to shine above their competitors. Here, 10 business leaders from Fast Company Executive Board weigh in on what their top strategies have been for streamlining their company's focus and how doing so is impacting their clients' positive engagement with the business. 

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Employees need to know where you stand regarding the issues they care about—and they need to know that you care about them.