Member Since April 2021
As Dialog’s CEO, Mark brings more than 20 years of deep experience as a marketer, business development executive and general manager. Mark has been a Senior Vice President and General Manager at Ameritech - now part of AT&T, Dell and Microsoft - as well as CEO of a PE venture . Having been a senior leader at leading hardware and software companies, Mark has an exceptionally well-rounded view of the way technology is shaping business and our world. Mark is skilled at identifying adjacent markets for business growth. As a business development executive, he has created over $1B in new venture revenue via acquisitions and alliances. Notably among these was Ameritech’s entry into the field of security monitoring which resulted in Ameritech becoming the number two player in that industry. As Vice President of Marketing for Dell’s Small and Medium Business division, Mark was responsible for over $8B in revenue and a $350M marketing budget. During his tenure he and his team reduced marketing cost per unit sold by more than 50% while nearly doubling share and improving brand perception. He also created Dell’s Solution Provider Direct program which the Wall Street Journal called “a beautiful strategy". Familiar with large and small scale organizational transformation, as Chief Marketing Officer at Teledanmark, the Danish national telecom, Mark was one of a team of a dozen expats that helped turn a $4B privatization investment into $10B. At Dialog Mark helps companies accelerate their growth by helping clients upgrade their organizational mindsets and processes as fast as technology is evolving. Sometimes that means creating a community of 65,000 fans in 100 days. Other times it means re-imagining the ecoystem in which one plays but whether focused on strategy or execution, he and his team are all about bringing new tools to create transformation and profitable growth in all its dimensions.
Mark De L. Thompson
If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent. Successful businesses have clear, powerful messaging that lets customers know their values and what they stand for as a brand. The messaging these companies use doesn’t differ on each social media platform, either: It stays consistent, whether you read about the brand on Instagram, LinkedIn or other sites. Sometimes, when companies outsource their consumer-facing content, the messaging and voice don’t appear consistent. To ensure this doesn’t happen to your business, 15 Fast Company Executive Board members shared their tips for maintaining a consistent tone of voice, regardless of the channel.
Many people are intimidated by public speaking, but by following a few simple tips, you can calm your nerves and engage your audience. Presentations, whether virtual or in-person, are a part of the day-to-day work of many professionals. This is especially true for entrepreneurs and company leaders, who frequently have to present to employees, clients, board members, the media, and other stakeholders. However, if you're new to public speaking, you may not be sure how to prepare your remarks, structure your presentation, or—most importantly—settle your nerves. Getting tips from a seasoned speaker can help you get ready to effectively engage and educate your audience. No strangers to giving presentations themselves, the members of Fast Company Executive Board have learned ways to prepare and give presentations that make a lasting impression. Below, 15 of them share their best tips to help novice speakers successfully find their voices and hone their skills as presenters.
Artificial intelligence has the potential to streamline everything from data science to content creation. Artificial intelligence has broken the boundaries of the tech world to become a focus for businesses of every stripe. Articles on the business benefits of AI feature regularly in publications devoted to any and every industry. Small-business owners reading all the ink on AI may think, “That’s great for the big guys, but there’s no way I can afford to set up or use AI.” But they’re very likely wrong about that. In today’s market, you don’t need an in-house IT team or deep tech skills to realize the productivity boosts and cost savings of AI. Existing tools and low-code platforms make tapping into the power of AI an achievable goal for businesses of any size and expertise. And you might be surprised at AI’s flexibility—there’s much more AI can do for your business beyond powering a website chatbot. So what are the ways small businesses of today are leveraging the power of AI? Below, seven members of Fast Company Executive Board share the ways they—and you—can see big benefits from this ever-expanding tech tool.
Dialog is an Austin-based firm who invented the category of Cagency - Consultancy and Agency combined into one organization. We have helped some of the world’s leading brands realize opportunities for transformative growth thru integrated leadership, strategy and marketing. Our emphasis is deeply and creatively understanding a client’s business to uncover disruptive solutions that truly drive business results. We specialize in delivering marketing strategy, program execution and performance management based on actionable customer, organization and market insights derived during our proven discovery approach - Radical ClarityTM. With an open approach, Dialog brings open ideas to your organization and new insights that our business naturally fosters. The contemporary marketing landscape demands both an aggressive pace and highly creative minds. This is the power of Dialog.