Member Since 2021
Austin, Texas Area
As Dialog’s CEO, Mark brings more than 20 years of deep experience as a marketer, business development executive and general manager. Mark has been a Senior Vice President and General Manager at Ameritech - now part of AT&T, Dell and Microsoft - as well as CEO of a PE venture . Having been a senior leader at leading hardware and software companies, Mark has an exceptionally well-rounded view of the way technology is shaping business and our world. Mark is skilled at identifying adjacent markets for business growth. As a business development executive, he has created over $1B in new venture revenue via acquisitions and alliances. Notably among these was Ameritech’s entry into the field of security monitoring which resulted in Ameritech becoming the number two player in that industry. As Vice President of Marketing for Dell’s Small and Medium Business division, Mark was responsible for over $8B in revenue and a $350M marketing budget. During his tenure he and his team reduced marketing cost per unit sold by more than 50% while nearly doubling share and improving brand perception. He also created Dell’s Solution Provider Direct program which the Wall Street Journal called “a beautiful strategy". Familiar with large and small scale organizational transformation, as Chief Marketing Officer at Teledanmark, the Danish national telecom, Mark was one of a team of a dozen expats that helped turn a $4B privatization investment into $10B. At Dialog Mark helps companies accelerate their growth by helping clients upgrade their organizational mindsets and processes as fast as technology is evolving. Sometimes that means creating a community of 65,000 fans in 100 days. Other times it means re-imagining the ecoystem in which one plays but whether focused on strategy or execution, he and his team are all about bringing new tools to create transformation and profitable growth in all its dimensions.
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Dialog is an Austin-based firm who invented the category of Cagency - Consultancy and Agency combined into one organization. We have helped some of the world’s leading brands realize opportunities for transformative growth thru integrated leadership, strategy and marketing. Our emphasis is deeply and creatively understanding a client’s business to uncover disruptive solutions that truly drive business results. We specialize in delivering marketing strategy, program execution and performance management based on actionable customer, organization and market insights derived during our proven discovery approach - Radical ClarityTM. With an open approach, Dialog brings open ideas to your organization and new insights that our business naturally fosters. The contemporary marketing landscape demands both an aggressive pace and highly creative minds. This is the power of Dialog.
Marketing & advertising