Member Since 2021
Matthew Wool
Acceleration Partners
Massachusetts
As CEO of Acceleration Partners, Matt Wool oversees day-to-day operations of the business and has helped drive the company’s growth from five employees when he joined as VP, Client Services in 2012 to over 130 employees on four continents today. Prior to Acceleration Partners, Matt managed the rollout of an innovative software as a service for a leading technology transfer consultancy and was a key account manager for a top healthcare technology professional services firm, handling large hospitals and insurers. Matt started his career in the film industry with production and creative roles at Fox Searchlight, DreamWorks Animation, and Disney.He holds a BA from Middlebury College and an MBA from Boston University.
SKILLS
- Affiliate Marketing
- Partnership Marketing
- Leadership Development
RECENT CONTENT
January 25th, 2022
Mitigating the risk of global expansion
There are a lot of reasons for businesses to expand internationally. But the move does not come without threats.
November 1st, 2021
Entrepreneurs share 9 companies with admirable DEI efforts
If you're not sure how to begin bolstering your organization’s diversity, equity, and inclusion efforts, take a page from the books of these nine companies.
October 28th, 2021
How to diversify your portfolio with partnership marketing
The latest, most expansive iteration of affiliate marketing features an outcome-based pricing structure, brand control, and a growing number of partner types.
September 21st, 2021
15 simple, practical tips for learning valuable new business skills
Smart professionals know there's always an opportunity to learn more and hone new skills in the business world.
August 27th, 2021
Want a following of loyal fans? 15 ways to build an engaging customer community
Building a successful brand is all about creating and engaging a community around your business.
August 26th, 2021
8 ways to effectively measure your customer experience
You can't improve what you don't measure, so make sure you're keeping an eye on your customer experience metrics.
COMPANY INFO
Acceleration Partners
Founded in 2007, Acceleration Partners is the recognized leader in partnership marketing and a five-time International Performance Marketing Award (IPMA) winner in the “Best Performance Marketing Agency” category. Acceleration Partners manages programs in 40 countries for more than 170 brands including Target, Adidas, LinkedIn, Noom, ButcherBox, and CreditStrong. Acceleration Partners’ global staff of 250+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its exceptional culture, including "Best Workplaces" (Inc.), "Best Places to Work" (Glassdoor), and "Most Committed to Work-Life Balance" (Digiday).
AREA OF FOCUS
- Digital Marketing
- Affiliate Marketing
- Partner Marketing
INDUSTRY
Marketing & advertising