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Max Koziolek

CEO and Co-FounderSpectrm

Berlin, Germany

Member Since May 2022


Social Media Marketing


Max is founder and CEO of the Berlin based startup Spectrm and has a background in law and politics. Spectrm provides media companies and brands a platform for using messenger applications to create bot and chat channels to reach users and audiences. The company was launchpartner of the Facebook Messenger this year. In addition to Facebook Messenger, Spectrm‘s platform works on Slack and Telegram.

Published content

Top challenges retention marketers face and how they can improve


Marketers today are juggling a number of objectives in their efforts to build LTV and long-lasting relationships with customers.

Using generative AI? Don’t let these 5 challenges stand in your way


While generative AI technology has the potential to revolutionize your retention efforts, there’s much to discover about it.

Not just customer support: Five ways WhatsApp can be a critical driver of customer retention


If you're not yet using WhatsApp Business to interact with your customers, now is the time to get started.

Chatbot marketing: Five best practices for creating a successful chatbot


It’s time to shed old marketing approaches that aren’t working and go from speaking at customers to speaking with them.

Three challenges faced by marketers today and what you can do about them


Overcome common challenges by offering something different to your customers in the form of one-to-one conversations.

Five predictions for the future of chatbot marketing that will benefit brands


Marketing is always evolving, so go meet your customers where they are.

Company details


Company bio

Spectrm is the conversational marketing platform that powers many of the world's leading chatbots. From disruptors to Fortune 100 companies, teams rely on Spectrm’s platform, conversational AI and customer success to design experiences their customers. The era of chatbot hype is over. Personalizing customer experience at scale in 1:1 conversations is a reality. The future of commerce is conversational and the opportunities are limitless. Our mission is to give you superpowers to build a bot that your customers love. Think of Spectrm as mission control for launching your brand into the conversational marketing stratosphere. Our approach is simple. Great tech makes it possible. Great humans make it successful. Conversational marketing is a new frontier. Unlock its full potential by combining your creativity with our powerful marketing technology and experienced human touch. We empower you with all the tools you need to crush your marketing goals. With dedicated customer success that supports you with best practices every step of the way. Brands all over the world trust Spectrm to have better conversations with their customers. Want to build customer relationships that convert at scale with and launch a chatbot you’re proud of? Get in touch.


Marketing & advertising

Area of focus

Conversational Marketing
Facebook Messenger

Company size

11 - 50