Member Since September 2022
Meg is a seasoned marketer with more than 20 years’ experience crafting thoughtful, nuanced communications that deliver top and bottom line results. She is currently Managing Director at Imprint, an award-winning strategy and content marketing agency based in NYC, where she partners with clients such as T. Rowe Price, Fidelity Investments, UBS, Vanguard, FlexShares Exchange Traded Funds, M&T Bank and Wilmington Trust, and Sands Capital Management, on programs impacting every area of the marketing eco-system. Prior to Imprint, Meg led her own marketing consulting firm specializing in integrated marketing strategies for clients in the financial services sector. She previously spent 10 years at Fidelity Investments in marketing leadership roles within their Institutional Wealth Services and Workplace Services businesses, and held her Series 7, 6 and 24 licenses. Meg earned her B.A. in English Literature from McGill University and her M.S. in Mass Communication from Boston University, and is a former Peace Corps Volunteer (Kenya 1992-1994).
If you're thinking about creating a content resource to serve clients and customers better, consider the following points before you move forward. Whether you are building a new brand or trying to elevate the image of a mainstay product or service that has been around for years, publishing a regular newsletter can be a great way to keep clients and customers informed and excited about what your business is working on next. However, running a high-quality newsletter alongside the daily operations of a well-oiled corporation or small business is not as easy as it sounds. Before you decide to take on any additional responsibilities or add more to your team’s plate, 20 members from Fast Company Executive Board are here to offer their take on what it means to make this type of commitment to potential audience members and the staff they’ll be expecting to lean on.
Top business leaders discuss the most effective approaches they've utilized to increase their customer reach. Coming up with a winning strategy to build a better brand and increase your company's prospects for steady growth may be a hit or missed opportunity if you're not being intentional about how to attract and retain your ideal customer. Conducting A/B testing on a regular basis is one of the best ways to sample various marketing strategies until your marketing and sales team can pinpoint what actually sticks with your target audience members the most and why it stands out. Below, 13 Fast Company Executive Board members explain their methods to gaining more traction in today's competing business industries and how your organization can do the same.
If you're trading in your brick-and-mortar space in favor of a digital office environment, business leaders are weighing in on some important points before you jump ship. As hybrid-remote work options continue to rise, some employers may be thinking that now is the time to transition to a permanent remote business. Whether it's to save on unnecessary real estate spending, continued health safety, or ability to expand your talent acquisition and client base globally, you'll need to be strategic about how your company plans to move ahead without missing a beat. Below, 14 Fast Company Executive Board members discuss essential details that every leader should take into account when transitioning from a traditional on-site company to an entire remote establishment.
Inspiring employees to address current business challenges—transparently and collaboratively—enables the opportunity to find innovative solutions for business growth. Tapping into the ideas of the people you work with each day is an effective way to foster the spirit of intrapreneurship on the job. It can move the company closer to its mission to spark innovation that has a positive influence, in-house and externally, in the marketplace. An employee's concept may seem risky or unconventional, at first, but as a leader, being willing to facilitate a safe space for staff critical thinking and creative experimentation will help the business and its team stay fresh, collectively, moving forward with better outcomes for the organization and attainable solutions for its current and potential clients and customers. Below, 14 experts from Fast Company Executive Board are sharing their best practices to inspire innovation and intellectual freedom that will excite your team.
Here's how employers can find a charitable organization to sponsor this holiday season and beyond. During the holidays, in particular, many company leaders often consider how their establishment can lean in to assist with funding or volunteer its time to support a charitable cause, in the spirit of giving. But what is the best way to choose the right partnership with a reputable foundation that makes the most sense and enables your organization to do the most good? Below, 11 members from Fast Company Executive Board are sharing their tips to help you get started, whether you plan on giving back for a season or throughout the entire year.
Imprint is a content strategy and full-service custom communications team based in NYC. We believe that for companies to build real, lasting relationships with their customers, you need to provide impactful content that educates, informs and provides moments of inspiration through appropriate distribution channels. That’s why we create content and distribution strategies that, combining deep understanding of customer behavior with creative executional talent, engage and cause results that drive lasting business growth. We are unique in our combination of expertise in creating custom communications, expertise in and knowledge of multiple industries, creating liquid content that drives business results, and our level of integrity and quality service. A four-time winner of Content Marketing Agency of the Year* and only nine years old, Imprint is the leading partner of financial services firms and has expanded to health, wellness, non-profit and higher education, among others. Based in NYC with offices in Boston, San Diego and SF, Imprint is LGBTQE certified. *Nominated 15 times in 9 years by 5 different organizations, winning 4 times.