Melissa Katrincic

expert panel

Looking to boost business with a client rewards program? Keep these factors in mind to ensure it's a success. Incentive and rewards programs can encourage repeat business from loyal customers. However, simply offering points or perks won't necessarily drive long-term loyalty. To have a real, lasting impact, your program needs to be thoughtfully designed around what truly motivates customers and delivers mutual value. With this in mind, the members of Fast Company Executive Board share key factors to consider when developing a client rewards program and why it's so critical to get these details right.