Do I Qualify?
Mendel Cohen's avatarPerson

Mendel Cohen

CEOKrafted Digital

Miami, FL

Member Since April 2022


Digital Marketing
Marketing Strategy


Mendel Cohen is the CEO of Krafted Digital, a Miami-based digital agency growing businesses and brands through data-driven digital marketing strategies.

Published content

Why influencer marketing is becoming a crucial part of every marketing strategy


Influencer marketing enables reaching potential customers at every stage of the decision-making process, from when they first become aware of a brand to when they are considering making a purchase.

How leveraging AI can help you enrich customer experiences


AI is continuously evolving, and as a result, innovative organizations and platforms are discovering brilliant new applications for this potent technology.

14 ways AI is changing the way leaders do business

expert panel

It's a new day in the workplace—with creative focus time increasing and mundane manual duties decreasing. As the benefits of artificial intelligence (AI) in the marketplace continue to evolve, more and more organizations are finally starting to see the light.  Whether it's lightening the load for staff members who desire to focus on more meaningful assignments or it's developing a quicker strategy to turnaround data analysis results you're ready to discuss with the team, AI can serve a crucial purpose in helping the business to steadily move forward, improve customer satisfaction and revamp its image. Here, Fast Company Executive Board members weigh in on how their use of AI has help their companies spark innovation and improve business performance.

The anatomy of a succesful B2B SaaS marketing strategy


Start building a marketing strategy that covers these four focal elements: awareness, trust, conversion, retention.

13 ways to create memorable ad campaigns that build business

expert panel

Here's how to stand out in a noisy marketplace. Running an effective advertising campaign is more than saying the right words to get people to buy into your products, services, and what your brand is all about. If you want to make the most of your marketing investment, then focus on the pulse of consumer behavior patterns and where they need the most attention. In addition, connecting emotionally and socially with your target audience members will keep them coming back to your brand everytime if you continue to share a purpose that they can relate to wholeheartedly. Below, 13 Fast Company Executive Board members share some best practices of how you can implement more creativity in your promotions and bring targeted audience members together who will support you every time.

15 ideas to boost your business recognition in the marketplace

expert panel

If you're strapped for cash, you can still find practical ways to launch and grow your new establishment successfully. Building a start-up business on a small budget is never easy. But being new to the industry it's important to build the best track record and gain as much positive attention as possible to elevate and expand your company in no time. Below, 15 gurus from Fast Company Executive Board share their time and knowledge about low-cost ways to create a buzz factor of excitement about your product or service.

Company details

Krafted Digital

Company bio

Krafted Digital is a full-service performance and growth marketing firm based out of Miami, FL, focused on creating data-driven and innovative marketing strategies, while acting as a partner throughout the process.


Marketing & advertising

Area of focus

Digital Marketing
Brand Marketing

Company size

11 - 50

This member is no longer active.

Connect with innovative industry leaders in Fast Company Executive Board.

Click below to learn more about membership and publication opportunities on
See What We’re AboutDo I Qualify?
Fast Company Executive Board is a vetted professional network of company founders, executives, and leaders who are defining the future of business through innovation, creativity and design.