Member Since November 2024
Skills
About
With a steadfast focus on experiential marketing, my tenure as Owner of Factory 360 has been marked by a commitment to creating immersive brand experiences. Our team's approach integrates marketing communications, event marketing, and social media to cultivate lasting connections between brands and their audiences. Previously steering Diageo's Reserve Brands in Latin America, I honed my skills in luxury brand management and multicultural marketing. This background forms the foundation of my mission to elevate marketing strategies with cultural insight and creative direction, ensuring our clients capture the essence of engagement in every campaign.
Michael Fernandez
Published content
expert panel
Discover expert strategies for fostering meaningful connections and building a supportive virtual culture in the era of AI and remote work. With the rise of AI and an increasing number of employees working remotely, maintaining human connection within your team has never been more critical. Although technology provides remarkable tools for efficiency and productivity, it also presents challenges in preserving the personal touch that drives team cohesion and morale. Below, 20Fast Company Executive Board members share their best tips for encouraging human connection in a digital-first workplace. These strategies can help you create meaningful connections, encourage collaboration, and build a supportive virtual culture.
Company details
Factory 360
Company bio
Coming from experiential roots, we are striving to change the corporate marketing world to become more human. We reorganized our own company to become the first ground-up integration agency. Rather than devising integrated campaigns from the usual above-the-line perspective, we start ‘on the ground’ with a real life human experience, and integrate up into the channels that humans genuinely use and care about.