Member Since August 2024
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About
Michael True is the co-founder and CEO of Prescient. Prior to starting the company he was responsible for helping clients of App Annie, IBM, and Oracle generate millions of dollars in revenue through various AI & analytics solutions. Mike holds a B.S. in Marketing from Salve Regina University.
Michael True
Published content
expert panel
Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks. Many companies are using AI to increase efficiency and reduce costs. However, because this technology is still evolving, it can create disruptions in your organization's culture and workflow if not used effectively. Below, members of Fast Company Executive Board share their tips for using AI to increase growth while managing the potential risks involved. With a well-planned approach that focuses on organizational goals and measurements for success, your company can leverage AI sustainably to support your team.
Company details
Prescient AI
Company bio
Prescient AI is an advanced marketing mix modeling (MMM) platform that enables omnichannel ecommerce brands to continuously maximize profitability of advertising campaigns. Powered by proprietary machine learning models, the Prescient AI platform accurately attributes sales revenue from DTC ecommerce stores and online marketplaces across the media mix and forecasts the outcome of future spend scenarios. Unlike platform measurement and multi-touch attribution (MTA), Prescient AI does not require user-level tracking to determine the direct impact of ads that users engage with, as well as the “halo effects” of ads consumers see but don’t click on. Marketing and sales channels, including Shopify, Salesforce Commerce Cloud, Amazon, Meta, Google, Snap, TikTok, CTV, and more, can be connected to Prescient AI in minutes. Relying on daily campaign-level recommendations from the Prescient AI platform, brands like GOOD AMERICAN, HexClad, and Nood, and Timbuk2 have seen ROAS increases of more than 25%. Visit www.prescient-ai.io for more information.