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Mick McCabe

Global Chief Strategy OfficerOgilvy

New York, NY

Member Since September 2024

Skills

Project Management
Business Strategy
Data Analysis

About

Mick is a thinker and proven leader who works at the intersection of strategy, creativity, and technology to create impact and growth for Ogilvy and its clients. As Global Chief Strategy Officer, Mick leads a team of 1,500+ strategists across the Ogilvy network to deliver world-class, insights-driven creative solutions for clients.  Mick joined Ogilvy from Publicis Groupe where he held various leadership roles over the past decade, including Global Chief Strategy Officer for Publicis Worldwide and CSO roles for Le Truc, Publicis Creative USA, and Leo Burnett. During his tenure at Publicis, he worked extensively on the group’s largest accounts, including Allstate, Bank of America, CVS, Heineken, Samsung, and Walmart. Altoids, BMW, Nintendo, Ikea, and McDonald’s are other marquee brands he has helped advise over his career.  Prior to Publicis, Mick led strategy teams at Deutsch and Kirshenbaum Bond. Additionally, Mick served as a strategic advisor and acting CMO for the launch of the world's biggest VR fitness platform, Supernatural, which in 2020 won Fast Company’s Best Innovation and Time Magazine’s Best Invention awards. His work has been recognized by Cannes, Jay Chiat Awards, and includes two Grand Prix Effies.

Published content

The dangers of marketing orthodoxy and how to break the cycle

article

The comfortable pajamas of predictability and “best practices” are useful on occasion, but have limitations as a default behavior.

Company details

Ogilvy

Company bio

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities. 

Industry

Marketing & advertising

Area of focus

Advertising

Company size

10,001 plus