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As more and more artists realize the potential the NFT market holds, promotions and uniqueness in both the art itself and the ways you present it to the public become increasingly critical.

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Here's how to build business stamina and even increase alliances in uncertain times. When times are hard and business is slow, it's easy to become overwhelmed and lose clarity about your purpose and position. On the contrary, that's the time when you need to dig deeper and get creative to remind yourself, your team, and the external stakeholders who invest their time and money in your brand why you got into this industry in the first place.  Be transparent, share your story, and come up with an alternative action plan that will get others excited again, paving the way for your company to secure a brighter and sustainable future, come what may. Below, 9 experts from Fast Company Executive Board provide leaders with strategies they can implement today to satisfy their stakeholders with performance.

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13 tips to improve your social engagement skills and build better alliances. How do you define the art of networking? Is it a stepping stone to close your next business deal, or are you intentional about nurturing new relations that will build a pathway and benefit all? A panel of experts from Fast Company Executive Board agree that being an active listener—focused less on brand promotion and more focused on following through on promises made—is key to leaving a great impression on potential clients and colleagues in the long term.  Below, the 13 council members share how by changing bad habits formed in social settings, they've also created more meaningful connections.

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9 factors to weigh before investing time and money in viral trends.  If you're thinking about adopting the latest technology at your company or shifting your approach to the business workflow based on reports of an uptick in usage, you should start by looking closely at consumer behaviors and pain points as it relates to your own specific brand and determine the change would fit into your current portfolio of products and services. To help, the members  of Fast Company Executive Board share a few key points for leaders to put on their checklist prior to moving full speed ahead with a plan of action.

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Steer your team of leaders and employees in the right direction.  Business and technological solutions may be changing every day, but your concept for launching a successful startup in the first place doesn't always have to. In today's tight and uncertain economy, full of new ideas, services, products, and platforms, how do you ensure that the team will continue to align and carry out your company's initial values and expectations? To equip other leaders worried about these same issues, experts from Fast Company Executive Board provide 15 ways to keep your original company concept and mission top of mind and in place. The team can continue a focused journey on where the company stands, which also includes flexibility and openness to innovative ideas about the future of daily workflow.

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Investors, miners, platforms, and crypto-friendly businesses would be smart to get ahead of the tide.