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Neil Simon's avatarPerson

Neil Simon

Director of Communications and EngagementMetro Regional Government

Portland, Oregon Area

Member Since April 2022


As the head of a diverse and talented team of communications and community engagement professionals, I oversee content, media relations and civic participation work aimed at continuously improving engagement from under-servered members of our region on topics ranging from urban growth, transportation and housing to parks/nature, environmental services and world class venues that all work together to make the Portland, Oregon, metro area a great place to live.

Published content

Considering a rebrand? Keep these 15 important factors in mind

expert panel

Before you invest a lot of resources in a rebranding initiative, make sure it's worth it for your business to do so. Rebranding your business is a big decision that involves many different moving parts. A rebrand can mean anything from redesigning your webpage or launching a new product, to repositioning yourself in the market. Because of the time, money and energy involved in a rebrand, it's important first to consider whether rebranding is a necessary step for your business. What are you trying to change? Who are you changing for? To help you answer these questions, a panel of Fast Company Executive Board members shared some important factors to consider before a rebrand.

Company details

Metro Regional Government

Company bio

At Metro, we are dedicated to shaping a better future for the greater Portland region. Our work spans parks and nature, land and transportation, garbage and recycling, and arts and events across several locations including: Metro Regional Center, the Oregon Zoo, the Oregon Convention Center, Portland’5 Centers for the Arts and Portland Expo Center. Metro is committed to hiring and supporting staff who reflect the diversity of our communities, and to creating welcoming workplaces. We know diverse voices make the region better and help us fulfill our public mission.


Corporate leadership

Company size

501 - 1,000